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Sales enablement is at a turning point. What worked last year wont cut it in 2025. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. The latest 2025 State of Sales Enablement Report reveals the top sales enablement trends for 2025and the stakes couldnt be higher.
CEOs are entering 2025 with cautious optimism. While many saw strong growth in 2024, they recognize that ongoing challenges in commercial efficiency and external risks could continue to weigh on performance. To address these concerns, CEOs are shifting their emphasis on artificial intelligence for operational improvements from an area of experimentation to a strategic necessity.
For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue.
In a recent episode, John Golden engaged in a thought-provoking conversation with Titus Jumper , a multifaceted entrepreneur based in Chino, California. Titus, who runs various business ventures, including a nonprofit called Homes for Promise, shared his insights on the evolution of chatbots and artificial intelligence (AI) in customer service and sales.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). It’s natural to think this way. “This is what we make, who might want to buy what we make? Who will be the best buyers of what we make?” And we develop our GTM strategies: “Find as many people who want to/need to buy our product as possible, and as quickly as possible!
Today, Nutshell earned a spot in G2s 2025 Best Software Awards , ranking #32 on the Sales Software list out of 180,000 software contenders. As the worlds largest and most trusted software marketplace, G2 reaches 100 million buyers annually. Its annual Best Software Awards rank the worlds best software companies and products based on authentic, timely reviews from real users.
Today, Nutshell earned a spot in G2s 2025 Best Software Awards , ranking #32 on the Sales Software list out of 180,000 software contenders. As the worlds largest and most trusted software marketplace, G2 reaches 100 million buyers annually. Its annual Best Software Awards rank the worlds best software companies and products based on authentic, timely reviews from real users.
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. Seth Godin If you work in sales long enough you soon realize that money objections are not actually about money after all. And, if you play it right, price becomes an arbitrary starting point designed to stimulate a discussion about value.
Nutshell’s Web chat enables visitors to your website to start a live chat with your team to connect right away and get the answers they needand enables your business to provide a better experience for visitors and generate more leads. With the most recent updates, chat agents can gain greater control over their availability and real-time insights into visitor activity.
Key Takeaways Reps who anticipate sales objections and approach them strategically build stronger relationships and close more deals. Active listening skills are essential for overcoming objections. Remain prepared because 60% of customers say “no” four times before finally accepting a sales offer. Sarah, a seasoned sales rep, was close to sealing the deal.
In a previous role selling software, I gained insight into the importance of choosing the right business model. In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. Unfortunately, selling the product without a minimum price created a situation where a majority of customers placed substantial demands on our support team while contributing very little
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
In sales - especially in product knowledge training - were taught from day one how to pitch, how to present, and how to overcome objections. We rehearse our spiels, memorize talking points, and perfect our scripts. But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal.
Did you know sales strategies based on behavior insights and real-time performance data achieve a 20 percent higher sales productivity ? By going beyond basic customer data , the top sales teams create systems that capture every interaction, analyze customer behavior , and predict which leads are most likely to convert, making every sales dollar count.
Do you use AI? What AI tools are you using? Do you see any ROI? If youve scrolled LinkedIn or Reddit recently, these questions regarding AI business strategy are everywhere. Heres the catch: theres no universal answer. AI has proven its potential, but it also comes with risks. Unity, a game development platform, suffered a $110M loss when bad data corrupted its machine learning (ML) algorithm.
Imagine you take your kid to an amusement park. They want to get on the roller coaster, but you think it might be overwhelming for a 10-year-old. You suggest the carousel, but your child says its no longer fun. After some light-hearted debate, both of you reach a common ground and settle on the Ferris wheel. Now, replace the kid with a new lead. Heres how the selling process would pan out.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Whats slowing down your sales team? Your reps are chasing leads and engaging prospects, but they are not able to close deals on a positive note. The reason? Theyre stuck in inefficienciesspending hours on manual quotes, dealing with pricing inconsistencies, and waiting on approvals. According to the study, non-CPQ users take 73% more time to generate a quote than those using CPQ automation.
SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Joint customers can now access Highspot Copilot and its advanced AI features, such as instant answers, content sharing, and buyer engagement insights directly in Slack. The combination of Highspot AI with Slacks industry-leading collaboration tools helps sellers increase buyer engagement and sales team productivity to win mor
PDF/UA is a universal accessibility standard that ensures PDFs are structured for easy navigation and compatibility with assistive technologies. Many PDFs lack proper tagging and logical reading order, making them inaccessible to users with disabilities. This article explores what PDF/UA is, why its essential for digital accessibility, and how it helps organizations improve compliance and usability.
In a recent podcast episode, John Golden interviews Titus Jumper , a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer interactions and enhancing satisfaction through AI-driven tools.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Key Takeaways AI-powered sales training helps reps build trust by personalizing conversations and addressing buyer needs. Consistent coaching through AI ensures aligned messaging, leading to higher buyer engagement and conversions. Unified tools streamline workflows, enhancing collaboration and driving better sales outcomes. Buyers dont just choose a productthey choose a partner they trust.
Slow quotes, messy pricing, and chaotic sales processes are nightmares for many companies. Manufacturing, tech, and SaaS companies often face these struggles. Common challenges they face include: Handling large volumes of orders and complex pricing models. Maintaining uniform pricing and product offerings across sales reps to ensure consistency. Increasing customer demand for fast and accurate quotes, which overwhelm systems.
How to Use Predictive Analytics to Improve Your B2B Lead Scoring and Prospecting Stop chasing dead-end leads! Predictive analytics can help you focus on the prospects most likely to convert. Learn how to supercharge your B2B lead scoring and sales strategy today. What Is B2B Lead Scoring? B2B lead scoring is the process of ranking prospects based on their likelihood to convert into paying customers.
In todays pressure-packed sales management world, a sales manager who doesnt have the time or energy to deliberate the best course of action may develop time-saving, automatic practices (also known as bad habits). A bad habit is a tendency to handle familiar situations in a way that typically provides the sales manager with instant satisfaction. Read full article The post 5 Bad Habits for Sales Managers to Correct appeared first on TopLine Leadership.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
In this Quick Take episode, were taking a few minutes to think about the day in the life of a salesperson before and after having AI tools at our fingertips.
Photo by Geralt via Pixabay Attract the Right Job or Clientele How to Acquire new Ideas for Business Growth Occasionally, we may ask ourselves if we are ‘brain dead,’ feeling perplexed by what is to come next to advance our career or business goals. Admittedly, I knew I was at a new phase but was uncertain about the next direction. The good news is that with more time available, I could accept requests for conversations and exchange messages, all of which are leading to new ideas for
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Imagine for a moment that you are a buyer investigating a product.
The deadline for migrating to SAP HANA is fast approaching. With SAP's end-of-maintenance date for CallidusCloud Commissions set for December 31, 2026, migrating to HANA is now necessary for businesses looking to future-proof their operations.
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