This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Should it appear you are experiencing unstable selling, it’s wise to review what is in place and how to improve the process. An all-too-familiar approach offering a ‘golden opportunity’ appears to be in vogue, but it’s the wrong one for earning a returning and referring clientele—defining the Smooth Sale. If anything, these company types are experiencing high waves and rocky sailing, not to mention the possibility of capsizing.
Sustainability has transformed into a lifestyle people want to adopt. By implementing green methods in your operations and marketing, you can stay at the top of your target's mind. The post How Environmental Values Are Shaping B2B Buying Decisions appeared first on Sales & Marketing Management.
Ask yourself a question, “Are you taking your people where they want/need to be taken?” Too often, we tend to focus on where we need to go/what we want to accomplish, but we fail in engaging our people as effectively, taking them where they need to be taken. Recently, I’ve had a fascinating experience working with a very high potential CRO.
A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
In the late 2010’s no one online could avoid Allbirds: the hottest DTC sneaker startup. The brand became so coveted, that even Barack Obama was sporting a pair. But in the years since the company’s explosive rise in popularity, it hasn’t just declined… it’s floundered. How exactly did Allbirds go from being one of the […] The post How Allbirds Went From Hottest Brand To… Worthless appeared first on GCTV.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity. Whether running a small business or managing a large corporation, the proper training programs ensure that employees are equipped to meet new challenges, stay updated with industry trends, and contribute meaningfully to the organization’s succ
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity. Whether running a small business or managing a large corporation, the proper training programs ensure that employees are equipped to meet new challenges, stay updated with industry trends, and contribute meaningfully to the organization’s succ
Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp. Training budgets are smaller too.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.
Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch. “The [animal hospital] specializes in routine and emergency animal care,” said Smith.
Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. If people can’t find out about your business, they can’t buy from you, limiting possibilities for earning a profit. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Sales kickoff meetings are pivotal events in the calendar of any sales organization, designed to align and energize the entire sales team for the upcoming year. This comprehensive guide explores the essential elements of planning and executing a successful annual sales kickoff meeting, from setting objectives to the sales targets to structuring agendas and ensuring impactful execution.
Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
A typical business project or initiative involves various decision-makers who can influence the outcome. These are stakeholders, and they can be within or external to the organization. You need to determine how to leverage their actions or input for the best outcomes on your projects or business initiatives. If running a sales campaign, for instance, your goal is to attract the highest number of customers possible and increase revenue.
These are my personal feelings only. You may disagree strongly. That’s ok. You work your CRM however you wish! That being said … I’m not a fan of … Integrations With Other Apps While I am generally not in favor of asking your CRM to do too much, and when you start connecting a variety of disparate apps … that’s too much, my main issue with integrations lies with client expectations.
Businesses need to leverage every available resource to maximize their sales performance. As organizations increasingly recognize the importance of data-driven strategies, revenue intelligence has emerged as a game-changer. Harnessing the power of revenue intelligence can help your sales team consistently outperform your competitors, accurately forecast sales, and maintain strong customer relationships.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Revenue growth is a top priority of any organization. Just ask any room full of chief revenue officers. But you can’t just wish for revenue growth and expect it to happen. Furthermore, the burden of growing revenue can’t rest solely on the shoulders of your sales reps. Instead sustainable, predictable revenue growth requires plenty of planning, strong cross-functional collaboration, and ongoing revenue optimization.
A Comprehensive Guide on Where to Find Compelling Case Studies About Mid-Sized Company Partnerships in the Digital Marketing Industry If you are a sales representative at a digital marketing agency searching for engaging, impactful content about your industry, examining case studies of partnerships with mid-sized companies can provide valuable insights.
Managing successful projects is not always an easy or straightforward task. There are hundreds of moving parts to oversee, and project managers often have to overcome unexpected hurdles along the way. Consequently, the project's success may depend on how well you prepare ahead of time.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Using AI in sales is a hot topic in the industry. If you haven’t used AI yet, you’ve at least heard about its impact on sales. Nearly 70% of sellers say they’ve used generative AI and will continue doing so, SalesFuel found. Smart sellers realize that AI will be an integral part of everyone’s future. And now is the time to learn how to leverage it. Writing for Forbes, Aytekin Tank discusses the hesitation that sellers may feel about the tool.
How to Develop Effective Email Segmentation Strategies When Targeting Mid-Sized Companies Developing effective email segmentation strategies is critical for securing mid-sized company clients. Success in email marketing begins with segmenting email lists, providing customized and relevant content to each portion of your audience. Segmenting email lists improves engagement rates and reduces unsubscribe rates.
If you’re in the B2B marketing space, mastering LinkedIn Ads best practices should be a core part of your strategy. Unlike other social platforms, LinkedIn advertising is designed for professionalspeople who are actively looking to connect, learn, and make important business decisions. By following these best practices, you can tap into a goldmine for driving serious ROI, whether your focus is brand awareness, lead generation, or direct sales.
LinkedIn Sales Navigator is a powerful tool for growing your business and gaining clients. However, using the marketing tool can be a bit complicated. If you’re unsure how to use Sales Navigator, tune into this episode. I chat with Josh Shirley, a seasoned sales professional from Sandler, on the most effective ways to use the tool to help grow a sales pipeline.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
If you’re in the B2B marketing space, LinkedIn Ads should be a staple in your strategy. Unlike other social platforms, LinkedIn advertising is built for professionals—people looking to connect, learn, and make business decisions. This makes it a goldmine for driving serious ROI, whether you’re after brand awareness , lead generation , or direct sales.
Gen Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy, evidenced by a Quickbooks survey that found that Gen Z is more interested in starting their own businesses than any other generation.
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
72 
Let's personalize your content