Consultative Selling: How to Transform Your Reps into Trusted Advisors
Allego
OCTOBER 15, 2024
Imagine this: Your sales team is chasing down leads, trying to squeeze value into every interaction. But by the time they connect with potential buyers, those folks are already 96% of the way through their research. They’ve read the reviews, downloaded your white paper, studied the competition, and formed their own opinions about the product. If your reps try to use a traditional solution-focused pitch, those buyers are going to say, “Thanks, but no thanks.
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