Pipeliner

NOVEMBER 24, 2024

In a recent episode of the expert interview series hosted by John Golden, listeners were treated to a wealth of knowledge from Wes Schaefer , a business fixer, author, speaker, and Air Force veteran. The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities.

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Membrain

NOVEMBER 24, 2024

Join us as we welcome back Alan McGuire, the Founder/CEO of ESI to discuss the evolving trends in B2B sales, focusing on talent strategy and the nuanced distinction between training and education. Alan sheds light on how organizations are now more than ever investing in commercial talent to navigate the complexities of modern sales environments.

Education 71

Education Trends B2B Training 71

Mindtickle

NOVEMBER 24, 2024

Modern B2B buyers are more informed than ever before. Sellers must be ready to meet them where they are and deliver relevant information and experiences every step of the way. With the right sales collateral, your sellers can effectively engage each buyer no matter where they are on their purchase journey. Sales collateral can take many forms from sell sheets and presentations to case studies and ebooks.

Collateral 52

Collateral Top of Funnel Closing Case Study 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

SalesFuel

NOVEMBER 24, 2024

OSINT, short for open source intelligence tools, makes it possible to scrape the noise and get clear direction. These tools can swiftly gather and process enormous data sets, whereas traditional approaches simply can't keep up. When you're fighting for market share, every inch counts. In today's digital age, that includes identifying and exploiting any gap in the competition.

Tools 59

Tools Social Media Engineering Networking 59