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In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.
For much of 2023, volatile markets and unforeseen challenges held CEOs back from executing aggressive value creation plans. But with Q1 2024 going by without much issue, it seems like the perfect opportunity for business leaders to accelerate growth and capitalize on new opportunities. Yet, even with a clear plan in mind, leaders are still hesitant about their ability to execute it successfully, ensuring that CEOs stay vigilant despite hopeful outlooks.
Focus on the top of the funnel and everything else will work out. This seems to dominate so much of the conversation I see. It’s not wrong, but it’s not completely right. But this thinking drives our focus on MQLs, SQLs and massive prospecting efforts. We seem to overlook the questions, “How do we know what ‘Top of Funnel’ we need?
Smartphones have made many aspects of our lives easier — including getting distracted. There comes a point when staying connected changes from productivity to procrastination. Bad phone habits are tough to break, but it’s not impossible. In this article, I’ll show you how to do it without going off the grid… 3 Tips to Overcome […] The post Your Bad Smartphone Habits Are Derailing Your Success appeared first on GCTV.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it can't help in this age of digital marketing. Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look at some of the strategies you can use.
Once considered a NASDAQ darling just three years ago, mishap after mishap led to a steep decline in stock value for genetic-testing company, 23andMe. Now its CEO is inching closer and closer to taking the company private. After a 6 billion dollar valuation in 2021, what led to this dramatic decline? 23andMe Becomes A Penny […] The post After Declining Stock, 23andMe Goes Private appeared first on GCTV.
Once considered a NASDAQ darling just three years ago, mishap after mishap led to a steep decline in stock value for genetic-testing company, 23andMe. Now its CEO is inching closer and closer to taking the company private. After a 6 billion dollar valuation in 2021, what led to this dramatic decline? 23andMe Becomes A Penny […] The post After Declining Stock, 23andMe Goes Private appeared first on GCTV.
Are you one of the lucky B2B sellers who has a Customer Success Manager (CSM) on staff? Interestingly, this trend has been growing as companies recognize the value of nurturing long-term relationships with customers. Dedicated CSMs focus on ensuring that customers achieve their desired outcomes which drives retention and supports your sales career. Depending on the industry, the customer success team is responsible for everything from onboarding to resolving conflicts.
In the current economy, more young professionals are embracing the philosophy of “over-employment.” I’ve been in business for over 30 years. So, I wanted to take a closer look at this concept. For that reason, this article examines what it is and if I think it’s a good idea… What is “Over-Employment”? I first heard […] The post Should You Consider “Over-Employment”?
Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Streamlining Personal Finance Can Empower Business Finance and Growth If you are keen to improve your finances as much as possible, there are suggestions for applying to improve the bottom line. The truth is that it can often be tricky to do this effectively, but it’s well worth looking into to keep your finances moving in the right direction.
Storytelling in sales is a powerful tool that transcends the mere presentation of facts and figures, transforming the sales process into an engaging, memorable, and persuasive experience. Successful salespeople understand that at the heart of every purchase decision lies not just a need, but also an emotional and psychological connection.
Empowered employees keep businesses moving forward, and nothing fuels empowerment like personalized learning. In sales, for example, surpassing targets largely depends on the quality of training provided. In fact, companies that have dynamic and adaptable sales training strategies see an average of 10% more salespeople meet their quotas compared to those with rigid approaches, according to CSO Insights.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
“Every sales conversation tells a story,” a seasoned sales leader told me recently. “The challenge used to be capturing those stories. Not anymore.” Think about it —today’s sales leaders have AI-driven platforms like Gong.io, Chorus.ai, and SalesLoft, analyzing thousands of sales conversations in real-time, revealing insights no human eye could ever catch.
You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. The second email opens with a reference to your recent LinkedIn post, connects it to your pain points , and offers a helpful solution. No points for guessing which one resonates better.
Understanding the Importance of Measuring Social Media ROI for Local Businesses Understanding the importance of measuring social media ROI for your local business clients is pivotal in today’s digital era, where almost every decision can depend on this crucial data. Precise and effective ROI measurement can expose a wealth of insights that can propel your clients’ local business sales.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Understanding the Concept and Relevance of Influencer Marketing in Boosting Sales The competitive digital marketing arena demands savvy salespeople who are well-versed in innovative methods to boost sales for their local business clients. One strategy that has gained substantial traction in recent years is influencer marketing. Leveraging the extensive reach of influencers enables businesses to tap into established communities, access new markets, and enhance sales.
You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. The second email opens with a reference to your recent LinkedIn post, connects it to your pain points , and offers a helpful solution. No points for guessing which one resonates better.
In this three-part series, you’ll learn how a Salesloft AE lands multiple mega deals — from prospecting to selling to power, to delighting them as customers — so you can replicate his success. The customer is on board. The contract is signed. The team is popping champagne. Now what? In this last interview of the 7-figure deal series, Salesloft’s Director of Product Marketing Albert Rhee asked Corey Goldstein the tactics he uses to maintain value after a big deal is done.
Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! Very frustrating!!! Don’t worry because the majority of writers have been there. Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
If revenue pros are thinking it, we’re saying it. Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue — with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? In Episode 3 in our RevTalks series, you’ll hear the experts define the sales engineering role in their own words, how they think AI will change sales engineering in the future, and what i
In the past, aggressive sales tactics were often employed to close deals quickly, with salespeople sometimes prioritizing their own interests over those of the customer. This approach, while it may have led to short-term gains, often left customers feeling deceived or manipulated, leading to a general distrust of salespeople.
In the first three episodes, join Salesloft security leader Mike Meyer for an inside look at why we keep seeing CISOs in deals, what’s on security’s mind during the sales process, and what’s ahead of data protection. In Episode 3 of Technically Speaking, sales leader Asa Winchester and security leader Mike Meyer sat down to discuss which security risks to look out for today, the elements of a world-class security program, and what the heck SOC 2 is — all through the lens of a curious sal
The mantra 'things are sold, not bought' has again become relevant. This paradigm shift signals a resurgence for sales professionals, heralding a period where the art of sales is not just about transactional exchanges but about building relationships, understanding nuanced needs, and offering bespoke solutions.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Incidental losses are, by nature, unexpected. You don’t know beforehand that a customer or vendor will breach a contract. You could be entirely unprepared to deal with the subsequent fallout. This uncertainty leaves you in a difficult position, unless you take steps to prevent these incidental losses.
This article explores the essence of sales liquidity, its significance, and its transformative potential for businesses striving to optimize their operational expenditures (OpEx) while maximizing return on investment (ROI).
Would you believe your organization was capable of predicting its own future — guiding your teams to make not just better but the best decisions? Big data has long since entered B2B selling operations in full force. For good reason too: The right data promises insights that can help your leadership make better decisions and reach (or surpass) your goals.
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