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If you are in sales, you know that it’s crowded out there. So many competitors. Selling has also become more complex and this is largely due to changes in buyer behaviors. Since time began, salespeople have been viewed by many buyers as a necessary evil. Now, with the internet, they are self -educating in an attempt to bypass salespeople altogether.
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Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has since held leadership roles in nearly all aspects of GitHub’s enterprise business.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
You’ve worked with your marketing team to develop your Ideal Customer Profile (ICP). You’ve built a database of target companies that match your ICP characteristics. You’ve researched to identify the key decision-makers of your target prospects. You have a great solution that has helped other similar companies. You have a great story to tell. Now you have one last problem.
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Shake Shack has always defined itself in opposition to fast food restaurants… But now it looks like the company is taking a page from their competitor’s book. With new plans to expand into drive-thrus, courtesy of the company’s fresh-faced CEO, now the burger joint has to reckon with a new challenge… How do they begin […] The post Competition Beware… Shake Shack Coming For Drive-Thrus appeared first on GCTV.
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Last week, discount retailer, Five Below, reported their dismal performance this quarter to investors. And, how did the company account for it? Brand leadership says it all comes down to buying too many Squishmallow toys. Believe it or not, that is not as crazy as it seems… Five Below’s Adorably BAD Bet… Ridiculous as it sounds, […] The post Five Below Loses BIG-TIME on… Plushies?
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Does your company need to track leads across a large organization with multiple child companies? Introducing company hierarchy in Nutshell! Now you can create a company hierarchy and designate multiple child companies within a larger organization’s structure. This new feature simplifies lead and sale tracking, giving you better insight into your leads across subsidiaries of a parent company.
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