Mon.Jun 03, 2024

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Why White Space Analysis is Critical to Account Growth

SBI Growth

Boost revenue by using white space analysis to identify unmet demand in existing accounts. Selling to current customers has a 60-70% success rate.

Analysis 194
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Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace

Sales and Marketing Management

In the world of digital marketing, thumbnail images serve as mini billboards for your content. Elevating your thumbnail game is not just about getting noticed; it's about conveying your message compellingly and succinctly at first glance. The post Stop Scrolling! How to Make Your Thumbnails Stand Out in a Crowded Marketplace appeared first on Sales & Marketing Management.

How To 156
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“That Guest” At The Get-Together….

Partners in Excellence

I hate being trite with this analogy, but I will. My post “Cold Calling Was Never ‘Alive'” generated a lot of interesting questions and conversation. They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!

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Navigating the Pressure Cooker with Poise and Panache

Salesfolks

Sales is a demanding field, but it’s also rewarding. By prioritizing our mental health, setting boundaries, and taking time to recoup, we can maintain high levels of productivity without sacrificing our sanity.

Sales 116
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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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How to Develop Farmers and Hunters to be More Effective

The Center for Sales Strategy

There is a hierarchy in the sales world. Most sales leaders come from the days when salespeople were responsible for every step in the sales process. You had to find your leads, get an appointment, and ultimately close the deal. You only ate what you killed. We were hunters, so we tend to favor and even value hunters more than farmers. When I say farmers, I mean salespeople who spend most of their time nurturing clients, building relationships, and growing them.

How To 106

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Power is in the Numbers for Growth When Properly Done

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Power is in the Numbers for Growth When Properly Done Whichever type of business or career we want to pursue or the associated endeavors, we must realize the concept’s weight; the power is in the numbers for growth. Numbers don’t lie, but people sometimes do, making the numbers game a caution to ensure no one omits integrity.

Hiring 101
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Sales Team Structure: How to Optimize Your Team for Success

Autoklose

Before we examine some of the typical ways to organize a sales team, it should be noted that not everyone will have a choice. Some organizations may be able to implement any of the models with varying degrees of success; however, others either have only one feasible option, or if they do get to make a choice, it comes down to finding the least of possible evils.

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How to Create a Lead Generation Form on LinkedIn in 5 Steps

SocialSellinator

Learn how to create lead generation form in LinkedIn with our 5-step guide. Optimize your campaigns and boost conversions using LinkedIn forms.

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A Message from Our Founder: Reflecting on 20 Years of SugarCRM

SugarCRM

20 years? Has it really been that long? While that may sound like a long time, the years have seemed to have just flown by. When I started SugarCRM 20 years ago with Jacob and John, I could only dream of what the idea could become. Now, I can only look back with love and pride for the organization SugarCRM has grown into. And as we reflect and celebrate our 20th anniversary on June 1st, I wanted to do a quick post to walk down memory lane.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Product Management Outcomes – The Good, The Bad & The Ugly

Product Management University

It’s refreshing to see so many discussions and articles themed around product management outcomes. After all, it’s the reason we product managers do what we do, right? But not all outcomes are created equal. Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. THE GOOD When it comes to getting your product management and product development teams focused, nothing beats well-defined outcomes that are clear, concise and measurable.

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Webinar Replay: Boost Sales Outreach & Drive Conversions with Nimble’s New Email Sequences

Nimble - Sales

Missed our recent webinar? No worries – we’ve got you covered! In this exciting session, the Nimble Team, including Jon Ferrara, Jenna Dreikorn, and Gabi Lohr, explores Nimble’s new Email Sequencing feature and its impact on accelerating customer outreach, lead qualification, and deal closing. This powerful tool allows teams to send automated, logically sequenced follow-up […] The post Webinar Replay: Boost Sales Outreach & Drive Conversions with Nimble’s New Email Sequen

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SMBs Need an Innovative Digital Marketing Framework

SalesFuel

73% of SMBs lack confidence in their marketing strategies, says Constant Contact in a recent report. In order to build an innovative digital marketing framework, your SMB clients need a few questions answered. Here’s what they are and how to respond. SMBs Need an Innovative Digital Marketing Framework Which Marketing Channels Should They Leverage? Only 16% of SMBs feel confident that they’re using the right marketing channels to reach their target audience. 82% know that using multiple marketing

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Why Sales Professionals Need Inbound Marketing and Transparency More Than Ever Before! | Marcus Sheridan - 1799

Sales Evangelist

Yes, inbound marketing and transparency are still important in 2024. This is why I'm sharing a special rerun of 'The Sales Evangelist Podcast' episode 078. In this episode, I have the privilege of chatting with Marcus Sheridan, aka 'The Sales Lion,' on how to make inbound leads more effective for a sales pipeline. And here's the kicker: The secret to generating leads has nothing to do with meeting quotas.

Inbound 40
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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University of California-Berkeley Wins AdMall® “Best Use of Marketing Research” Award at National Student Ad Competition

SalesFuel

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-detergent brands paid off big for the University of California-Berkeley. They are the winners of the National Student Advertising Competition (NSAC) AdMall “Best Use of Marketing Research” Award during this year's American Advertising Federation (AAF) national conference.