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In this episode, we dive deep into the world of negotiation with Andres Lares , managing partner at Shapiro Negotiations Institute and co-author of 'Persuade: The 4‑Step Process to Influence People and Decisions.' Andres shares invaluable insights on how to negotiate effectively, whether you're discussing salary, closing a business deal, or navigating complex negotiations in the sports industry.
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Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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The Importance of Understanding a Mid-Sized Company’s Needs Before Proposing a Digital Marketing Solution As a sales representative in a digital marketing agency, understanding how to sell online marketing services to mid-sized companies is essential. These companies have unique needs, differing substantially from those of other businesses. Unlike small businesses, mid-sized ones usually boast a more complex infrastructure, with expectations that directly influence the digital marketing st
The Importance of Understanding a Mid-Sized Company’s Needs Before Proposing a Digital Marketing Solution As a sales representative in a digital marketing agency, understanding how to sell online marketing services to mid-sized companies is essential. These companies have unique needs, differing substantially from those of other businesses. Unlike small businesses, mid-sized ones usually boast a more complex infrastructure, with expectations that directly influence the digital marketing st
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