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It’s trite to say we live in worlds of growing complexity. The rates of change and disruption seem to be accelerating. Global competition, new technologies, new business models, new market opportunities both create challenge and opportunity. Workloads seem to sky rocket as do demands on our time. Distractions whether device based, app based or self inflicted consume our time.
Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.” To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements.
According to the 5th Annual Media Sales Report , a staggering 81% of sales managers indicated that meeting their targets has become harder compared to the previous year. While the goals may not be out of reach, the path to success requires concerted effort. This doesn't mean that the goals are not achievable. It just means that our work is cut out for us.
Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage. That’s why ZoomInfo is delighted to announce that TrustRadius, a leading software buyer intelligence platform, is now fully integrated into ZoomInfo Sales.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. As CEO, he has successfully raised funding from top investors like Haystack and Jack Altman in a challenging market. With Synch, Daniel is on a mission to streamline the go-to-market tech stack, helping revenue teams spend less time on sales ops and more time actually selling.
It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., ZoomInfo LLC, and so on. Each record might also contain unique contact and sales data. These records need to be combined, cleansed, and merged into one. By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.
It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., ZoomInfo LLC, and so on. Each record might also contain unique contact and sales data. These records need to be combined, cleansed, and merged into one. By applying Duplicate Survivorship Rules, which are defined in the first phase of a CRM cleanup, data teams can easily decide which records remain after the merge is completed.
Photo by Analogicus via Pixabay Attract the Right Job Or Clientele: Unleashing Creativity with Resin: A Sticky Business Have you stared at a resin block and wondered, “Now what?” Well, you aren’t alone. Resin art can be an endless source of creative stimulation. From immortalizing nature’s splendor to crafting custom jewelry designs, resin provides an excellent medium to channel creativity.
Beyond improving data accuracy and fueling better decision-making, removing bad data from your CRM also increases trust among your sales reps. As a team, they want to know they can trust the data given to them by their CRM to score the sale. Purge helps enable this — by removing bad data from your systems according to the rules you’ve outlined in the Define phase and the data analyses you applied in the Analyze phase.
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The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. This means the updates you set up need to reflect the changing nature of your total addressable market (TAM). For example, if you’re working with hierarchy data, you’ll eventually need to adjust parent and child linkages to reflect mergers and acquisitions as they happen.
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Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
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When selecting a CRM platform for your recruitment agency, it’s important to select one that has an easy enough interface, offers sufficient customization, and ideally, email and browser extensions that will save your team time on data entry and other tasks that a software should be able to do for you. Making sure your team […] The post Expert Picks: The Top 9 CRMs for Recruitment Agencies appeared first on Nimble Blog.
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Today, a LinkedIn profile is essential to a seller’s personal brand. In fact, it’s often the first thing prospective clients see. Therefore, it’s critical salespeople determine and set how they want to be viewed. Recently, Janek Managing Partner Nick Kane joined host Paul Watts on the Sales Reinvented podcast to discuss LinkedIn profiles. Here, Nick covered critical elements, such as engaging headlines, compelling summaries, relevant experience, recommendations, and headshots.
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Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). This strategic client-targeting approach revolves around crafting personalized marketing strategies for each target account, rather than casting a wide net.
Check these handpicked AI sales tools and choose those that have the potential to optimize your sales process, maximize productivity, and win more deals.
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