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Who do you think knows why your prospect buys? If you have followed me for a while, you may know that my opinion on whether to ask a prospect, “How are you,” has changed over the years. What I’ve discovered, is that asking this simple and socially accepted icebreaker is more important than you might think. Here’s why: Selling over the phone is challenging because you don’t have all the visual cues an outside sales rep has—and uses.
A fundamental underpinning of SaaS is the concept of Predictable Revenue. I’ve always been confused about this thinking, “Why is SaaS based revenue any more predictable than any other revenue model?” As I pose that question, I get a lot of pushback, “Dave, you don’t understand. SaaS subscriptions are very predictable, we have an ongoing monthly stream of revenue coming from the subscriptions… ” When I reply, “All you are doing is talking about cash
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