Wed.Feb 12, 2025

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Win Rates 101

Membrain

There is so much conversation about win rates. But in those conversations, theres a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis, some on a deal basis. Some measure win rates within live deals, some look at past deals.

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Gaming The Numbers

Partners in Excellence

Some years ago, the leader of an outbound SDR team had set very aggressive call goals. This leader held the people accountable for making their goals, but they struggled. But one person consistently beat the goals. The leader held this individual up as a high performer. But when I started looking at the performance, I realized, despite consistently meeting the goals, the number of qualified leads this person was developing was about the same as his peers.

Outbound 122
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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

Zoominfo

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

B2B 130
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Navigating a Successful Teaching or Business Career: Tips and Strategies

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Navigating a Successful Teaching or Business Career: Tips and Strategies All careers and business endeavors require the commitment to learning, testing, revision, and trying again. Upon realizing some success mid-career, its wise for most of us to teach those entering our profession the better methods for proceeding so they may also witness growth ahead.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How Does A Simple Checklist Boost Your Sales Outreach?

SalesFuel

Getting your sales outreach to cut through the constant stream of messages is a challenge. Buyers are faced with emails and calls and DMs constantly. To stand out, businesses need to refine their approach to outreach. It goes beyond just picking up the phone or hitting send on an email. Effective outreach is all about building and nurturing meaningful connections.

More Trending

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Problem-solving: When stakes are high, lower the emotional temperature

Selling Essentials RapidLearning Center

Consider a fact about the human brain when facing a problem: The higher the stakes, the worse it performs. That’s a big issue for managers hoping to get the best out of their people in big situations. Why does this happen? It’s all about bandwidth: how much information your brain can process at one time. If youve ever tried to download a big data file over a slow Internet connection, you know what we’re talking about.

Journal 52
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How a Sales Enablement Platform Can Help You Tackle Your Biggest Chemical Sales Challenges 

Mindtickle

The chemical industry plays a fundamental role in modern society, powering a whole host of products and servicesfrom building materials to pharmaceuticals to agriculture supplies to name a few. Its hard to imagine an industry more embedded in our daily lives. But chemical sales is no easy feat. Reps face many challenges daily, including a crowded marketplace, shifting consumer preferences, a complex regulatory landscape, and long sales cycles.

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Denver's Digital Marketing Services: Elevate Your Brand

SocialSellinator

Elevate your brand with Denver digital marketing services. Discover top agencies and strategies for measurable success.

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Writing Sales Emails in the AI Era

Predictable Revenue

AI automates research, personalizes at scale, and speeds up testing. But relevance, clarity, and human connection still drive results. The post Writing Sales Emails in the AI Era appeared first on Predictable Revenue.

Scale 62
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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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The Brand Awakening: Facebook Awareness Campaigns

SocialSellinator

Discover effective Facebook brand awareness campaigns, strategies, examples, and tips to boost recognition and reach your audience.

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How to use AI in sales the right way feat. Leslie Venetz

Mixmax

Leslie Venetz and Heath Barnett dive into how to use AI in sales to help reps work smarternot just harder. Learn how to use AI to personalize outreach, spot buyer signals, ace your meetings, and keep sales human.

How To 52
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The Future is Automated: Social Media Marketing Tools You Need

SocialSellinator

Discover essential Social media marketing automation tools for 2024 to boost engagement and streamline your digital marketing efforts.

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Which Sales Skills Do You Need to Master? Find Out in 10 Minutes

RAIN Group

Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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The Sales Intelligence Gap: Why Recording Calls Isn’t Enough to Improve Win Rates

Corporate Visions

Your conversation intelligence platform only captures five percent of your buyer's journey. What about the other 95 percentall those internal discussions, competitive evaluations, and decisions happening when your sellers aren't present?

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Is Your Sales Team Ready for the AI Question?

Mereo

AI is a hot topic in the market today. If your sales team is talking about AI-enabled solutions, you can bet that your buyers will have questions especially about data security, residency and compliance. Are you preparing your team to handle these objections effectively ? It might seem like a simple thing, but in our recent research, approximately one in three sales conversations that mention AI will bring the prospects cybersecurity team into the discussion.

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The Chemistry of Everyday Medicines: How Painkillers Work

Pipeliner

Painkillers, also known as analgesics, are among the most commonly used medications worldwide. Whether it’s for a mild headache or chronic pain, these drugs provide relief by interacting with the body’s chemistry in precise and targeted ways. Understanding how they work can give us insights into their benefits, risks, and the future of pain management.

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Getting the Most Out of Nimble CRM – 15+ Hidden Gems

Adaptive Business Services

If you want to get the most out of Nimble CRM, you really need to dig below the surface. This is where 15+ (theres even more) hidden gems are to be found General Configure your Today Page – Your Today page is composed of widgets that you can add or hide and even reorder. Note that many have drop-downs if you wish to filter your results. If you wish a drop- down to be the default for a specific widget, set that in Today Page edit mode and then save.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Types of Pre-Employment Tests and Assessments

SalesFuel

Hiring the right candidate is more than just filling a role its about finding someone who aligns with your organizations needs, values, and goals. To achieve this, modern recruitment strategies have turned to pre-employment assessment tools. These advanced tools reveal the whole person, not just their work history or interview charm. They help you grasp a candidate's strengths, character, and capacity for growth.

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How to Become an AI Entrepreneur in 2025 — My Tips From Working With an AI Offering That Went Viral

Hubspot Sales

In April 2023, I had my first real experience launching an AI business opportunity. At the time, I was part of a software services company. It was a small team where I worked directly with the owner, an exceptional programmer who loved experimentation. During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us.

Scale 52
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Top 40+ Pre-Employment Assessment Tools

SalesFuel

The recruiting process has come a long way from simply reviewing resumes and conducting interviews. Today, organizations rely on behavioral assessment tools to make smarter, data-driven hiring decisions. Imagine being able to peer behind the curtain and see what really drives a candidate. Advanced pre-employment assessment tools give you an honest assessment of their skills, weaknesses, and cultural compatibility.

Tools 52