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2024 has all the signs of a prosperous year for CEOs: 52% of surveyed leaders report accelerating demand into the start of the year, with many more prioritizing growth as a core element of their value-creation strategy. However, meeting these goals will require more than just a robust plan; CEOs need a go-to-market (GTM) team that can execute it effectively.
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Prospecting requires a unique approach for each type of buyer, and knowing those buyers’ habits — what kind of communication they respond to and the content they engage with — makes all the difference. For Memo , a platform that reports how many people read earned media coverage, many of those buyers are senior communications leaders at Fortune 500 brands with limited time to spare.
I stumbled upon a video on LinkedIn and learned about AsrorJon Shukurov, his business and how he feels about Go for No! I reached out to him and asked if he would share his story. Thank you, Asrorjon, for sharing your amazing story of courage and overcoming obstacles! Here is his story unedited: In the Soviet Union, selling was not just untaught; it was almost seen as taboo.
At the tender age of 3, my mother, along with her mother and two sisters, fled Nazi Germany for the United States of America. Settling in a humble immigrant community in Los Angeles, they faced the daunting challenge of starting anew, with little command of the English language and only the kindness of neighbors to rely on. It was then that my mother stumbled upon a revelation.
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Sellers often struggle to answer key account questions. Emissary provides essential insights to ensure sales teams are prepared for successful deals. The post Why Can’t Sellers Answer Critical Questions About Their Accounts? appeared first on Human-Centric B2B Sales Intelligence Software | Emissary.
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