Wed.Apr 24, 2024

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Debunking the “Born Salesperson Myth”: A New Era in Sales

SMEI

The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.

Closing 280
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New Research: CEOs Gear for Growth, But Grapple with Talent Questions

SBI Growth

CEOs anticipate growth, confident in their strategies to meet demand. However, many are dissatisfied with Go-to-Market teams executing those growth plans.

Research 177
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From Reel to Real: A Fisherman’s Guide to Authentic Marketing

Sales and Marketing Management

Just as a well-presented lure will draw in a prized fish, an authentic marketing strategy will reel in a loyal customer base that stands the test of time. The post From Reel to Real: A Fisherman’s Guide to Authentic Marketing appeared first on Sales & Marketing Management.

Marketing 156
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Tesla Revisits Elon Musk’s Pay Package

Grant Cardone

Like a phoenix rising from the ashes, Tesla moves to revisit CEO Elon Musk’s discarded pay package. Tesla’s latest move comes at a troubled time for the company, especially considering their recent performance… And the decision from Delaware courts that threw out the original pay package in the first place. Trouble With Elon Musk’s Pay […] The post Tesla Revisits Elon Musk’s Pay Package appeared first on GCTV.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Examples of Good First Impressions for New Hires

Smooth Sale

Photo by Tumisu via Pixabay Attract the Right Job or Clientele: Examples of Good First Impressions for New Hires Despite being different from what you advertised, you evaluate new hires in their first days and weeks to ensure they’re the best fit for your company. But have you thought about how those new hires might also evaluate you? Your latest employees are making up their minds rather quickly, believe it or not, on whether your company is a place they can see themselves working at for

Hiring 117

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Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization

The Center for Sales Strategy

For as long as sellers have been selling, managers have tracked their activity. Over time, we've improved the tools we use to track that activity, from call sheets to spreadsheets to CRM. But if all we do is capture the data and not study the data, what's the point? After all, the value is not simply in seeing how much activity we have but in understanding the trends within that data to help salespeople improve.

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7 Keys to Handling the “This Is Too Expensive” Objection

Marc Wayshak

Have you ever found yourself in a situation where everything seemed promising with a prospect, but when you revealed your price , they responded with, “This is too expensive”? Wondering how to effectively handle objections like this ? In this video, I’ll show you the 7 keys to overcoming the “this-is-too-expensive” objection.

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Top 10 Strategies for Boosting Social Media Engagement

SocialSellinator

Introduction to Social Media Engagement Social media engagement is all about people interacting and doing stuff on social media. It could be things like hitting the like button, leaving comments, sharing posts, or following accounts. This interaction is really important because it helps more people know about your brand and gets them interested in what you're all about.

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Sales Tactics You Can Learn From a Bartender

Sales Gravy

On this episode of the Sales Gravy Podcast, master sales trainer Gina Trimarco sits down with Neil Rogers, author of "Bar Tips" and a veteran in sales and marketing. Their conversation provides invaluable insights into how experiences from seemingly unrelated fields, like bartending, can significantly impact your sales performance. Neil Rogers, with his diverse background spanning from bartending to high-level sales roles across various industries, brings a unique perspective to the table.

Industry 111
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Understanding Message Hierarchy: The Complete Guide

SocialSellinator

Discover the power of message hierarchy to enhance your brand's communication. Learn to craft and implement it effectively across various platforms.

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Have you misunderstood accountability?

Membrain

One of the biggest mistakes I made in my leadership journey was misunderstanding how accountability actually works.

Account 90
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Brand Messaging: Best Examples and How to Create Your Own

SocialSellinator

Discover top brand messaging examples and learn how to craft your own with our comprehensive guide. Start enhancing your brand today!

Examples 102
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P **g Contests….

Partners in Excellence

Yeah, some of you will be offended by the crude title of this post. I just couldn’t think of a better description of something that dominates too many selling conversations. It’s the pricing/cost discussion. Whether it’s the initial purchase, or the renewal/extension, we and our customers waste too much time in p **g contests about price.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Leverage LinkedIn for B2B Marketing Success

SocialSellinator

LinkedIn is super important for businesses trying to reach other businesses online. There are over 700 million professionals on there, so you've got a huge audience to tap into. It's like a goldmine for connecting with the right people and getting leads for your business. In this article, we'll show you how to use LinkedIn to market your B2B stuff like a pro.

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Hiring Salespeople

Adaptive Business Services

While I have spent most of my adult life hiring and training salespeople, it has been two years since my last new hire and that was for a client. I left my last management job in 2005 and have been blissfully semi-retired since that time. Well, here I go again and once again for a client. The most challenging, and grinding, part of this whole process is fielding and reviewing applications.

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The Definitive Guide to Crafting Your Messaging Framework Template

SocialSellinator

Discover how to create an effective messaging framework template with our step-by-step guide, tips, and FAQs. Boost your brand today!

How To 75
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The 6 Best Outlook CRMs for Seamless Office 365 Integration

Nutshell

Office 365 users can attest that Microsoft Outlook is the communication workhorse for anyone who sends and receives emails. There’s no denying that it’s an invaluable tool, but it lacks much functionality beyond this. That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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9 Principles of Selling to Senior Executives

RAIN Group

TL;DR? Download the complimentary white paper and browse later. In complex sales, professionals are facing a set of evolving challenges that impact the effectiveness and efficiency of their sales processes. Our research at RAIN Group has identified key trends that are shaping the sales landscape, notably: 43% of sales leaders have reported an increase in the length of sales cycles. 85% are encountering challenges due to an increase in the number of decision makers involved in each deal.

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Effective Ways to Use Twitter for Brand Promotion

SocialSellinator

Twitter used to be all about short thoughts, like little messages you'd send to your friends. But now, it's grown into something much bigger – a place where businesses can shine. With so many people using it and chatting in real-time, Twitter is like a bustling marketplace where brands can get noticed. It's like setting up a booth at a busy fair – lots of eyes on you!

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How to get in front of your audience before they’re ready to buy

Predictable Revenue

Joe Sullivan sheds light on balancing educational outreach with sales tactics and how to position your brand as a thought leader. The post How to get in front of your audience before they’re ready to buy appeared first on Predictable Revenue.

How To 62
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How to Guard Against Micromanaging Your B2B Sales Team

Janek Performance Group

Micromanagement, characterized by excessive control, close supervision, and intrusive oversight, is a counterproductive management approach. In B2B sales, autonomy, creativity, and adaptability are essential for success. Therefore, micromanaging your sales team can have detrimental effects on morale, productivity, and outcomes. In research cited by the Center for Sales Strategy , 69% of workers considered changing jobs because of micromanagement.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Impact of AI on Social Media Marketing: Opportunities and Challenges

SocialSellinator

Introduction In today's world of computers and stuff, AI is super important in how companies do their social media stuff. AI means making computers act like humans, learning and thinking like us. It's changed marketing a lot, making it way cooler. Now, companies can use AI to talk to customers better and make them like the brand more. It's like having a super smart helper who figures out what people want and how to get them excited about it.

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Win Rate: SaaS KPIs Explained

Tenbound

In the world of Software as a Service (SaaS), understanding key performance indicators (KPIs) is critical to the success of any business. Among these KPIs, the win rate is a particularly important metric. It provides valuable insights into the effectiveness of a company’s sales efforts and can help identify areas for improvement. This article will delve into the intricacies of the win rate, explaining its significance, how it’s calculated, and how it can be improved.

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End-to-End Training: 4 Benefits of Engaging Your Workforce Throughout a Pricefx Implementation

Canidium

Fostering engagement amongst your workforce during a new solution's implementation is both challenging and vital. Many employees view learning how to use a new tool like Pricefx as another time-consuming task on their full calendar. They may not want to dedicate portions of their workday to the implementation process. However, the benefits of an engaged workforce during a software implementation are undeniable, leaving it up to you to generate internal interest in Pricefx.

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Time-to-Close: SaaS KPIs Explained

Tenbound

In the realm of B2B SaaS, understanding Key Performance Indicators (KPIs) is paramount to achieving success. One such KPI that holds significant importance is the Time-to-Close. This metric is a measure of the average time it takes for a company to close a deal, from the moment a lead is generated until the deal is finalized. This article will delve into the intricacies of Time-to-Close, its implications, and its role in shaping the success of a SaaS business.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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AdMall's Digital Audit Assists AE Close $62,000 Automotive OTT Package

SalesFuel

Leah Harrelson, an account executive from Spectrum Reach , has won multiple Sell Smarter awards over the years. So, when she submitted a story about reaching out to a local automotive dealer, it was no surprise she was able to use AdMall to close another big sale. “The business owner has been very traditional with his methodology,” said Harrelson. “It has taken me time to build trust, and it seems like he is finally taking some of my insights and putting them to use.

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Close Rate: SaaS KPIs Explained

Tenbound

In the world of Software as a Service (SaaS), understanding Key Performance Indicators (KPIs) is crucial for any business to thrive. One such KPI that holds significant importance is the Close Rate. The Close Rate is a metric that measures the efficiency of a sales team in converting leads into paying customers. It is calculated by dividing the number of deals closed by the total number of leads, and then multiplying the result by 100 to get a percentage.

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Use Sales Scorecards Because People are Fickle

Understanding the Sales Force

Brad Bolino provided a link to an Inc Magazine article about the Peter Principle. For their example, the author used salespeople who were promoted to sales managers based on their sales performance, but not because they had any specific skills or capabilities to be effective sales managers. Their sales management performance was poor. This correlates very well to Objective Management Group’s (OMG) data on sales management effectiveness.

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