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As sales leaders, we've all been there - you've invested time and resources into training your team, but the lessons aren't sticking somehow. The skills aren't improving, and the results aren't materializing. Before you throw in the towel, let's explore five methods to breathe new life into your sales training efforts.
Asking, "who does what by how much?” ensures your team will focus on producing fewer products and solutions that don’t work. It also ensures they get to know their customers better. The post Solve Customer Problems by Focusing on ‘Who Does What by How Much?’ appeared first on Sales & Marketing Management.
We have endless tools to help us analyze sales performance. Whether it’s performance dashboards, looking at performance to date, or conversational intelligence tools that help us understand what happened. We know the gap, and our coaching focuses on, “You have to make the number, go do more!” There are a number of variations of this, but most of it is retrospective.
Perhaps you’d like to find an investor for your business or gauge your success against your competitors. Or maybe you just want to know how profitable your business is this quarter compared to last quarter. Regardless of the reason, knowing how to calculate your return on sales ratio is vital. Determining your return on sales gives stakeholders a snapshot of your business’s financial well-being and insight into its potential for growth and success.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
After Warner Bros. Discovery lost their rights to stream NBA games, they filed a lawsuit against the sports league. Based on the language within the companies’ agreement, Warner Bros. believes it has grounds for the rights back. Or, monetary compensation. But, is their complaint valid or are they just bad sports? In late July, the […] The post NBA Lawsuit Shows Warner Bros.
There are quite a few common fears in sales. These fears can hinder a seller’s success, no matter how long they’ve been in the industry. Thankfully, most of these fears can be conquered by changing your mindset and approach. Rather than letting these fears hurt sales, make an effort to manage them, Shagun Sharma writes. “Here's the secret sauce for success in sales: Understanding and overcoming these fears,” she explains.
Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The company] is a promoter specializing in African American comics and musical acts,” said Nally.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Increase Brand Recognition for Business There are many reasons why improving your brand recognition is essential. First, it helps you differentiate your brand from competitors’ companies, even if your output is somewhat similar. This, in turn, can help you build a name for yourself within your industry.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
What Is Value-Based Selling? Value-based selling is a sales approach where sellers maximize buyer value by redefining reality, understanding and shaping buyer need, crafting compelling solutions to address need, communicating maximum impact, and driving change with ideas that matter. Value-based selling encompasses both consultative selling and advanced consultative/insight selling.
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: 4 Career Choices If You Love Working with Children If you are passionate about working with children, various fulfilling career paths allow you to impact young lives significantly. Each role offers unique opportunities to support, educate, and nurture children, contributing to their growth and development.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
What we are about to discuss is applicable for sales, marketing, and job hunting. Different applications, but you are trying to sell something nonetheless. Hell, like it or not, you are all salespeople:) Let’s start with this … We are living in a world where everyone happily places their personal and professional lives online. I might suggest that they have made the choice to share their profiles and interests with anyone and everyone who will read it.
In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting our customer’s most pressing business issues - and now we are going to turn our attention to identifying and targeting our most valuable potential customers.
We’re thrilled to announce a major upgrade to Nimble! We now offer an enhanced bulk editing functionality for contact management! This powerful new feature allows you to efficiently manage and update your contacts, saving valuable time and ensuring data consistency The post Update Your Contacts Effortlessly with Nimble’s Enhanced Bulk Editing appeared first on Nimble Blog.
In this episode, Collin, Hayes, and Lily explore the intricacies of territory design and its impact on sales performance. The post When Do I Need to Think About Territory Design? appeared first on Predictable Revenue.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Understanding the Rising Threats to Mid-Sized Companies’ Websites and the Role of a Digital Marketing Agency in Combating Them The digital environment is swiftly changing, bringing a unique set of risks and challenges to mid-sized businesses and their websites. Cyber threats like hacking and a lax approach to cybersecurity can make these companies easy targets for ill-intentioned actors.
The Hidden Costs of Inaccurate B2B Data: Why Data Quality Is Crucial for Your Business B2B data plays a pivotal role in driving growth, optimizing operations, and shaping strategic decisions. However, when the data that businesses rely on is inaccurate or outdated, the consequences can be far-reaching and costly. The hidden costs of poor data quality can severely impact your business, often in ways that aren’t immediately obvious.
Understanding Digital Marketing Strategies As digital marketing agencies, you stand on the front lines, guiding mid-sized businesses to navigate today’s fiercely competitive terrain and thrive. Your key service is helping our mid-sized company clients find and engage with mid-sized business customers within their local markets. Today, we will delve deeper into the most effective strategies to attract local customers for your mid-sized company clients and enhance their online visibility.
Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential. By connecting various applications together, real-time data exchange can take place, giving a holistic view of operations and leading to informed decision-m
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Engaging Mid-Sized Companies Through Effective Social Media Strategies A key aspect of successful marketing strategies for mid-sized companies is understanding the target audience. As digital marketing agencies, mastering the art of engagement is essential. It’s crucial not only to comprehend the nature of these enterprises but also to identify their online spaces.
There are many extremely useful lessons learned from the Tao Te Ching that were written in approximately 400 BC, which can be adapted for better sales techniques and general professional development. Embrace Change “The only constant is change,” it says in the Tao Te Ching. This is true for the constantly changing market conditions, evolving customer needs, and changing sales techniques.
If your goal is to secure more deals, it’s crucial to become proficient in sales negotiation. This article has been crafted to guide you through the foundational abilities, best sales negotiation strategies, and sophisticated tactics necessary for triumph in any sales-related bargaining scenario. Sales negotiation is not just about haggling over prices; it involves understanding the needs and desires of your clients and finding a mutually beneficial solution.
Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have a new qualified lead that I am assigning to you. Go meet with them and do an overview for them about how we can help them.” Sales professional: “Great. Thank you. Excited to run through the overview with them.” Sales manager: “Love it.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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