The Recurring Revenue Mantra
Partners in Excellence
MAY 16, 2024
Recurring revenue is critical to any business. But, I get confused in the discussions I get into with SaaS and other XaaS proponents. Somehow, they have the idea the SaaS recurring revenue model is both superior and has much greater predictability than other business models. I sit back, scratching my hear. My reaction is, “Huhhhhh, I’m not sure I get it… ” People roll their eyes, “Yeah, Dave, we know back when you helped to invent fire, your currency in trade was ap
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