Tue.Oct 10, 2023

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How Well Do You Know Your Customer?

Partners in Excellence

I was meeting with a group of sellers, talking about engaging their customers. I asked the question, “Who are the people, at your customers, most important to your ability to sell something? They cited a number of people, “CIOs are usually the key people involved in a project. Also, IT project managers, systems engineering managers, business analysts.

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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders.

Data 261
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4 Ways to Transform Your Content Marketing Strategy with AI

Sales and Marketing Management

Four ways to build a foolproof content marketing strategy with AI to garner more qualified leads and boost conversions. The post 4 Ways to Transform Your Content Marketing Strategy with AI appeared first on Sales & Marketing Management.

Strategy 207
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Are You Building A Content Strategy That Gets Results?

Smooth Sale

Photo by narciso1 via Pixabay Attract the Right Job or Clientele: Are You Building a Content Strategy That Gets Results? Developing and implementing a clear content strategy is crucial for organizations and brands trying to stand out in the cluttered online landscape in the modern digital age. Reaching your target audience with your message can take time due to the overwhelming amount of online information.

Strategy 125
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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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10 Best Subscription Billing Software

Hubspot Sales

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software?

Software 111

More Trending

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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency

BuzzBoard

In the world of SMB marketing, every click, nudge, and interaction counts towards success. At present, this world is in a constant state of flux. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. As SMBs strive to carve their niche in an increasingly competitive marketplace, understanding and leashing the latest trends in marketing becomes nothing short of par

Trends 105
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The Ultimate Guide to Passive Income Investing for Salespeople (video)

Pipeliner

Achieving Financial Independence through Passive Income Investing The Journey from Sales to Investing As the host of this enlightening podcast, I had the pleasure of interviewing Justin Moy , a seasoned expert in passive income investing for salespeople. Justin’s journey from a background in sales to becoming a beacon of financial guidance for salespeople is nothing short of inspiring.

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#WomenInSales Month with Giovanna Savorgnan

The Center for Sales Strategy

We’re so proud to be celebrating Women in Sales Month once again. For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

Survey 85
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5 Tips to Crafting an Effective Marketing Survey

Selling Energy

Getting feedback from customers can be a little bit more complicated than just deciding what you want to know. It’s critical to engage your customers with thoughtful questions, whether their responses are positive or negative.

Survey 82
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Unleashing the Power of AI: Boost Your Facebook Page with the Ultimate Chatbot

SocialSellinator

Discover the best chatbot for Facebook and boost your page with the power of AI. Learn how to leverage chatbots for digital marketing success.

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The Top 5 Sales Stereotypes and How to Overcome Them

Janek Performance Group

We’ve all heard of “silver-tongued” sellers with a “gift for gab” or a “knack for persuasion.” Today, most salespeople would bristle at these characterizations. But we continue to see their representation. Even Glengarry Glen Ross , a film popular with sellers, gave rise to “Always be closing.” Catchy, but it solidifies the idea of selfish, disingenuous product pushers.

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Boost Your Business: Unlock the Power of Social Media for Effective Brand Awareness

SocialSellinator

Boost brand awareness with a successful social media campaign. Learn strategies, examples, and measurement techniques in this comprehensive guide. Perfect for your brand awareness social media campaign.

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? The Ultimate Guide to Passive Income Investing for Salespeople

Pipeliner

In this podcast episode, host John Golden interviews Justin Moy , an expert in passive income investing for salespeople. They discuss Justin’s background in sales and his transition into helping salespeople invest their money better. They explore the FIRE movement and various investment options, particularly in commercial real estate. Justin explains the concept of syndications and the advantages they offer over the stock market.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Welcome Easyship: Our New Sponsor Streamlining Global Shipping

Distribution Pricing Journal

This post contains sponsored marketing content. The team at Distribution Pricing Journal is thrilled to introduce our new sponsor, Easyship. Easyship, a global shipping software company, has already made a substantial impact on the e-commerce landscape with thousands of users. Their flexible API connects a vast array of developers and marketplaces, creating a seamless integration that empowers businesses to take control of their shipping process.

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Boost Your Brand Awareness with Effective Advertising Strategies

SocialSellinator

Boost your brand awareness advertising with these proven strategies. Learn how to foster trust, create associations, and measure success. See successful examples and get help from SocialSellinator.

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Product Portfolio Management & the Strategic Ripple Effect 4 of 10 – Market Strategy vs. Product Strategies

Product Management University

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. I guess that shouldn’t be a surprise since everything revolves around the products. My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success.

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How does Zoominfo get their data?

Lead411

How does Zoominfo get their data? Zoominfo has one of the largest B2B databases available in the market today. However, with large amounts of data comes great responsibility, and ZoomInfo’s data collection practices have raised important ethical questions. This article will dive into how Zoominfo collects it’s data and how it handles consent and control of the data.

Data 52
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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17 Best Cold Email Subject Lines for Higher Open Rates

Close

Win over prospects, build trust from your first touch and close more deals with these tried-and-tested cold email subject lines.

Closing 52
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Role of Marketing Qualified Leads in Mapping the Path to Conversion

Apptivo

1. What is a Marketing Qualified Lead? 2. Why MQLs Mattеr? 3. MQLs and Conversions 4. How to Idеntify and Qualify Lеads? 5. Mеasuring and Optimizing Lеad Quality for Improvеd Convеrsions So you’vе bееn working hard to drivе morе traffic to your wеbsitе and gеnеratе lеads. But now what? Not all lеads arе crеatеd еqual – you nееd to idеntify and focus your еfforts on thosе that arе most likеly to convеrt to salеs, known as Markеting Qualifiеd Lеads or MQLs.

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A Complete Guide to Software Implementation Scope of Work (SoW)

Canidium

Choosing an software imlpementation (SI) partner is a lengthy process. It requires time and resources that can seem daunting to any organization. As time-consuming as it is, we suggest going through each step meticulously. This includes gathering scope of work (SoW) documents from each SI partner you interview and asking the right follow-up questions.

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Social Selling on LinkedIn How to Use LinkedIn for Sales?

LinkedFusion

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling. You are already falling behind the competition if you aren’t using LinkedIn for online prospecting.

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AI in Sales: How AI is Transforming Go-to-Market

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

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How CRM Software Development is Revolutionizing Business Operations

SugarCRM

In today’s fast-paced business environment, customer relationship management (CRM) software has become an essential tool for companies of all sizes. CRM software development has revolutionized business operations by providing a centralized platform to manage customer interactions, streamline sales processes, and improve overall customer satisfaction.

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Oct. Metaphor Min: Bane or Boon?

Anne Miller

By way of introduction to this month’s metaphor example, I begin with this twist from Shakespeare’s Hamlet: To regulate tech companies or not, that is the question; Whether ’tis nobler in the culture to suffer the effects of outrageous algorithms, Or, to enact regulations against a sea of lies and misinformation And by opposing end them Read on… The Debate The internet has been both bane and boon for all of us.

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What Elon Musk and Great Salespeople Do Differently Than Everyone Else

Understanding the Sales Force

Do you know who said, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time?” It was Abraham Lincoln. And he should know. America had a civil war under his watch! Many outstanding leaders have been polarizing figures. Can you say Donald Trump?

Scale 207