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In today’s competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. The Hidden Cost of Department Silos Sales and marketing misalignment creates a ripple effect that hits the bottom line hard.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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In todays competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. The Hidden Cost of Department Silos Sales and marketing misalignment creates a ripple effect that hits the bottom line hard.
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In todays competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. The Hidden Cost of Department Silos Sales and marketing misalignment creates a ripple effect that hits the bottom line hard.
Key Highlights Large Network: LIONs often have many contacts, giving you access to more professionals. Better Visibility: When you connect with LIONs, your profile shows up more in searches and your content reaches more people. Building Relationships: Although not promised, talking with LIONs can help you make connections with others in your field. Risk of Spam: Open networking can lead to getting more spam messages and connection requests from users you do not know.
Steve Blank has a concept he calls, “Getting out of the building.” Tom Peters has written about a similar concept, MBWA–Management By Walking Around. These are similar approaches focused on how we really get to know and understand our customers, it’s seeing them in their “natural habitats.” Much of my career has been built on this principle, whether it is wandering around customer facilities, or the organizations I led.
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Key Highlights Large Network: LIONs often have many contacts, giving you access to more professionals. Better Visibility: When you connect with LIONs, your profile shows up more in searches and your content reaches more people. Building Relationships: Although not promised, talking with LIONs can help you make connections with others in your field. Risk of Spam: Open networking can lead to getting more spam messages and connection requests from users you do not know.
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