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B2B sales can sometimes feel like a never-ending marathon, especially when those sales cycles stretch on and on. As a CRO or sales manager, your job isn't just about closing deals—it's about keeping your team's spirits high through the inevitable ups and downs and understanding what is closed lost and simply something that is taking time to move through the prospect's processes.
We seem to be wired to react and respond. When we encounter a problem, we immediately jump on it doing what we can do to correct it, getting back on course. It seems like a game of business/selling “whack a mole.” A problem pops up here, we put a fix in place, another one appears somewhere else, we fix that, another pops up… We move from problem to problem, “whacking” them, only to have more pop up elsewhere.
Business leaders have long known that fragmented data — flowing from disconnected systems, often kept in silos — is a major obstacle to growth, consuming up to 20% of the average IT budget. But in the age of artificial intelligence (AI), disconnected data can cause havoc across a company’s entire go-to-market operation, leading to missed growth opportunities and wildly incorrect decision-making.
Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
As much as younger generations like to make fun of Boomers, they should learn a couple of things from them. Namely, how they are selling their businesses for more money than ever before. It all comes down to the timing and who they are handing their companies over to. Boomers are Cashing in BIG Selling […] The post Boomers Are Selling Their Businesses in HUGE Waves appeared first on GCTV.
SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. This new B2B buyer research provides invaluable insights into the minds of B2B decision-makers, equipping sales and marketing professionals with the data they need to enhance their strategies and drive successful outcomes.
SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. This new B2B buyer research provides invaluable insights into the minds of B2B decision-makers, equipping sales and marketing professionals with the data they need to enhance their strategies and drive successful outcomes.
Since it was introduced, LinkedIn’s Open To Work banner feature created a split among job seekers. Some believe that the banner is a tool that will help aid in the search for a new position… But the majority of job seekers believe the banner does more harm than good. So can this banner actually help […] The post Can “Open To Work” Actually LIMIT Job Offers?
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Eight Suggestions to Make Your Employees Happier at Work Most businesses think it’s not their responsibility to make their employees happy. But this can be a big mistake. After all, happy employees are motivated, productive, and loyal. Additionally, your business will likely reap many benefits by ensuring your employees are as motivated as possible.
Last month, Texas Attorney General, Ken Paxton filed a lawsuit against General Motors. The reason? Misleading customers into handing over their driver data and then selling it. Although it is being tried in Lone Star State, the alleged effects of GM’s actions are nationwide. This is what we know… Texas Trying to Wrangle Up Illegal […] The post Did General Motors Mishandle YOUR Driver Data?
Managers are under increasing pressure to do more with less these days. When they’re feeling stressed, they are likely to give orders and be slower to think about change. Unfortunately, these conditions also result in managers not being emotionally intelligent when they interact with employees. Being Emotionally Intelligent Requires Leaders to Avoid Toxic Word Choice Our research shows that up to 32% of sales professionals have asked to change managers because they were dissatisfied.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Buying fake followers has never been a good look. But now, the Federal Trade Commission has enacted legal consequences for it. Further, this new ruling affects influencers and brands alike. This article covers everything you need to know about this unprecedented ruling… Why the Crackdown on Fake Followers? For a while, we have collectively been […] The post It’s Official… Buying Fake Followers is Now ILLEGAL appeared first on GCTV.
Photo by Skitterphoto via Pixabay Attract the Right Job or Clientele: Exploring How To Be Successful In The Rental Market As An Investor Investing in property is a great way to make money if you know what you are doing. If you are patient and consistent, the property market has much potential. Empowering your business to stand the test of time will guarantee that you experience minimum downfalls and stay on track with your goals in the property world.
Recently, Jim Dickie and Barry Trailer , co-founders of Sales Mastery Advisors , put out a report that represents a level of study that I find to be rare in the sales industry nowadays.
What does it take to build a company from the ground up and lead it to success for 16 years? For Vineet Jain, CEO and founder of Egnyte, the answer is a relentless focus on product excellence and customer satisfaction. In a recent episode of Sales Talk for CEOs , Vineet shared how these principles helped him grow Egnyte into a leading cloud-based content collaboration and governance platform, serving over 23,000 customers.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
The world has gone digital. Where once only B2C buyers received digital sales experiences, B2B buyers now expect the same. And companies must be prepared to provide them. Research from McKinsey and Company supports this. According to the firm’s report , Future of B2B Sales: The Big Reframe, “65% of [B2B] customers prefer remote human interactions or digital self-service over traditional interactions.
In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns that resonate with them. What if there were a way to eliminate this guesswork? That’s where marketing analytics can be of help.
Strategies for Executing Successful Email Marketing Campaigns to Attract Mid-Sized Companies Finding mid-sized company clients through email marketing is a powerful tactic for sales representatives at digital marketing agencies. The difference between a successful campaign and a lackluster one often lies in comprehending effective prospecting strategies.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Exploring the Potential of Mid-Sized Company Partnerships to Unlock Significant Agency Growth In the pursuit of agency growth, sales representatives at digital marketing agencies should not overlook the potential of aligning with mid-sized companies. Working with these companies offers plentiful partnership opportunities that can unlock significant growth for your agency.
Exploring the Importance of Data Analytics in Mid-Sized Company Marketing for Digital Marketing Agencies In the arena of digital marketing, data analytics has emerged as a crucial element for mid-sized company marketing. The significance of this component is undeniable, as it aids digital marketing agencies in formulating strategic, calculated initiatives.
Lessons from the Sales POP! Podcast Introduction: Podcasting is an essential marketing tool for businesses, offering a unique way to build trust, expand audience reach, and form deeper connections with customers. SalesPOP! launched its podcast in 2018 and, after producing over 1,600 episodes, we’re sharing our most valuable lessons to help others succeed in their podcasting efforts.
Strategies Crucial for Selling Digital Marketing Services to Mid-Sized Companies Selling digital marketing services to mid-size companies demands specific strategies beyond basic sales techniques. Sales representatives at digital marketing agencies must thoroughly understand the precise needs of these digital agency clients. The process begins with gaining a comprehensive understanding of these mid-sized companies.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Embracing artificial intelligence (AI) solutions is quickly becoming the norm for organizations that want to enhance operational efficiency. While enterprises have been at the forefront of AI adoption , small and mid-sized businesses (SMBs) are catching up fast. According to a recent survey , 75 percent of small businesses already use AI solutions. Also, over 90 percent of SMB owners agree that AI tools drive cost and time savings and maximize profitability.
Opportunities and Challenges Experienced When Dealing With Mid-Sized Companies From a Digital Marketing Perspective The frontier of mid-sized companies presents a complex landscape filled with both triumphs and challenges for digital marketing agencies. These businesses, larger than startups but smaller than corporations, have a unique place in the market, offering a distinct set of opportunities and roadblocks for those of us helping them reach their full potential.
Key Takeaways True sales and marketing alignment comes from enabling your entire GTM organization Evolving your Sales and Marketing relationship to be a consistent collaboration on quality pipeline doesn’t require complex strategies or more budget 56% of CMOs consider improving sales enablement a critical challenge that must be solved in the next 6 months Marketing isn’t about leads.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
On this episode of The Sales Gravy Podcast, Jeb Blount Jr.had the pleasure of speaking with Pablo Pefaur, a seasoned sales professional who specializes in the Latin American market. Pablo shares some key insights on prospecting, the importance of follow-ups, and cultural nuances that every salesperson should know. Key Takeaways: - Value of Outbound Conference: The Outbound Conference 2024 is a critical event for sales professionals, focusing on productivity, prospecting, and performance. - Help
We delve into the frequently misunderstood world of procurement in the most recent episode of the Expert Insight Interview with John Golden of Sales POP Online Sales Magazine and Pipeliner CRM. Our guest, Mike Lander , a seasoned procurement director, entrepreneur, and master negotiator, sheds light on how salespeople can effectively engage with procurement professionals.
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