How to Sell Big Accounts That Love Your Competitor
Understanding the Sales Force
OCTOBER 23, 2023
People get dug in on their opinions. Supporters of Israel vs. Supporters of Hamas. While most Americans can’t imagine anyone supporting Hamas, there are actually 16% who do. iPhone vs. Android. Each phone has its advocates and 85% stay with the same brand. Trump versus Biden. Half the country won’t vote for the other candidate. I could go on and on but today, those were the first three examples, and most obvious three examples that were top of mind.
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