Fri.Oct 20, 2023

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5 Keys to Fixing Prospect Indifference

Anthony Cole Training

Every time we onboard a new client, we have a kickoff event where we lay the foundation of the sales process we teach at Anthony Cole Training Group.Inevitably, at some point during that kickoff event we talk about dealing with the competition, specifically how to differentiate yourself from the competition you will face.

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How to Write One Great Cold Email

Zoominfo

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.

Scale 130
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Unleash Your Brand's Potential: Discover the Leading Content Marketing Agencies

SocialSellinator

Looking for the best content marketing companies? Discover the top content marketing agencies reviewed in this comprehensive article. Find the perfect partner to boost your brand's potential today.

Marketing 126
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How to Create Sales Email Sequences That Convert

Zoominfo

Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.

Scale 130
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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Prisoners Of Our Own Experience

Partners in Excellence

Jeremy Donovan published some fascinating data in a post on LinkedIn. He stated 5 years ago, the number of touches, per opportunity, for cold outbound was 200-400. Today, he says it is 1000-1400 touches per opportunity. His observation, “Simply Speechless” is, if anything, an understatement. He does offer some clarification, these touches are across all channels, for example email, phone, social, text.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu

Hiring 112
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Unleash Your Brand's Potential: Discover the Top Content Marketing Agencies

SocialSellinator

Looking for the "top content marketing agencies"? Discover the best agencies to unleash your brand's potential. From NP Digital to Seer Interactive, find the perfect match for your business goals.

Marketing 119
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Understanding the Essence of Content Marketing

Leading Results Rambings

Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials. It is an art, a craft that requires skill, creativity, and a deep understanding of the target audience. Welcome to the world of content marketing, where Luna Creative Marketing shines as a guiding light in the realm of digital marketing excellence.

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Drive Business With a Stable Revenue Generation System

KLA Group

Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad?

System 65
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How can understanding customers’ needs lead to sales success? (video)

Pipeliner

Unveiling the Iceberg: A Deep Dive into Customer-Centric Sales Hello everyone, I’m your host, and today I’m excited to share with you the insights from a recent expert insight episode where I had the pleasure of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment.

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What Is Sales Development?

The SalesPro Leader

Not many people know that the global sales intelligence market size is worth over $2.3 billion. In the vast world of business, sales development plays a pivotal role. It’s crucial for businesses to delve into the concept of sales development to avoid missing any critical steps. Businesses can choose to handle these activities in-house or. The article, What Is Sales Development?

Pivotal 52
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Elevate Sales: Essential Cold Calling Tips and Techniques

LeadFuze

Do you remember that moment, right before making a cold call , when your heart raced like a sprinter at the starting line? Cold calling can be daunting. It’s akin to knocking on a stranger’s door, unsure if you’ll be greeted with a smile or shown the exit. What if there were techniques to shift the odds in your favor? Get ready for some transformative cold calling tips and techniques.

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A Holistic Approach to Audience Engagement

Leading Results Rambings

Understanding your target audience is the cornerstone of success. It is the key that unlocks the door to meaningful connections, unparalleled growth, and sustained business success. At Luna Creative Marketing, we believe that grasping the intricacies of your audience is not a one-time task; it's an ongoing commitment to excellence.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Measuring CRM ROI: Understanding how to calculate the return on investment from your CRM implementation

Apptivo

1. Thе CRM Rеvolution 2. Thе Challеngеs of Mеasuring CRM ROI 3. Thе Componеnts of CRM ROI You’vе just implеmеntеd a statе-of-thе-art Customеr Rеlationship Managеmеnt (CRM) systеm for your businеss. You are now sure about boosting еfficiеncy, enhancing customеr intеractions , and ultimatеly incrеasing your profits. You spеnt a significant amount of monеy and timе on it, and now, you’rе lеft wondеring if it was all worth it.

ROI 52
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Want To Sell Well? Think Like A Four-Year Old

Rob Jolles

During my career, I’ve been blessed with the good fortune of meeting many of the most amazing sales minds out there. Brian Tracy, Tom Hopkins, Neil Rackham, and many more. I didn’t just shake their hands; I read their books, read their articles, listened to their tapes, watched their videos, and did my very best to apply what I learned from them. They taught me volumes.

Pivotal 52
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How Can We Avoid Making Miscalculations In A Negotiation?

The Accidental Negotiator

During a negotiation we don’t want to underestimate ourselves Image Credit: Tamyka Bell So, how is your next negotiation going to turn out? I think that we all go into a negotiation with an expectation of how things are going to proceed. However, could we be wrong? Could we be overconfident that something (good or bad) is going to happen? Could this impact how we go about negotiating?

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How To Effectively Manage Deadlines and Multiple Stakeholders | Nick Reed Smith - 1714

Sales Evangelist

In the dynamic world of sales, the game has evolved. Gone are the days of relying on a single decision-maker to push a deal forward. Today, successful sales professionals understand the importance of engaging with multiple organizational stakeholders to secure the coveted win. In this episode of “The Sales Evangelist Podcast,” host Donald speaks with sales expert Nick Reed Smith.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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? How can understanding customers’ needs lead to sales success?

Pipeliner

In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations.

Leads 40