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Every time we onboard a new client, we have a kickoff event where we lay the foundation of the sales process we teach at Anthony Cole Training Group.Inevitably, at some point during that kickoff event we talk about dealing with the competition, specifically how to differentiate yourself from the competition you will face.
Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.
After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu
Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.
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Looking for the best content marketing companies? Discover the top content marketing agencies reviewed in this comprehensive article. Find the perfect partner to boost your brand's potential today.
Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials. It is an art, a craft that requires skill, creativity, and a deep understanding of the target audience. Welcome to the world of content marketing, where Luna Creative Marketing shines as a guiding light in the realm of digital marketing excellence.
Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials. It is an art, a craft that requires skill, creativity, and a deep understanding of the target audience. Welcome to the world of content marketing, where Luna Creative Marketing shines as a guiding light in the realm of digital marketing excellence.
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Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad?
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Unveiling the Iceberg: A Deep Dive into Customer-Centric Sales Hello everyone, I’m your host, and today I’m excited to share with you the insights from a recent expert insight episode where I had the pleasure of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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Understanding your target audience is the cornerstone of success. It is the key that unlocks the door to meaningful connections, unparalleled growth, and sustained business success. At Luna Creative Marketing, we believe that grasping the intricacies of your audience is not a one-time task; it's an ongoing commitment to excellence.
1. Thе CRM Rеvolution 2. Thе Challеngеs of Mеasuring CRM ROI 3. Thе Componеnts of CRM ROI You’vе just implеmеntеd a statе-of-thе-art Customеr Rеlationship Managеmеnt (CRM) systеm for your businеss. You are now sure about boosting еfficiеncy, enhancing customеr intеractions , and ultimatеly incrеasing your profits. You spеnt a significant amount of monеy and timе on it, and now, you’rе lеft wondеring if it was all worth it.
During my career, I’ve been blessed with the good fortune of meeting many of the most amazing sales minds out there. Brian Tracy, Tom Hopkins, Neil Rackham, and many more. I didn’t just shake their hands; I read their books, read their articles, listened to their tapes, watched their videos, and did my very best to apply what I learned from them. They taught me volumes.
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During a negotiation we don’t want to underestimate ourselves Image Credit: Tamyka Bell So, how is your next negotiation going to turn out? I think that we all go into a negotiation with an expectation of how things are going to proceed. However, could we be wrong? Could we be overconfident that something (good or bad) is going to happen? Could this impact how we go about negotiating?
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In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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