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Every time we onboard a new client, we have a kickoff event where we lay the foundation of the sales process we teach at Anthony Cole Training Group.Inevitably, at some point during that kickoff event we talk about dealing with the competition, specifically how to differentiate yourself from the competition you will face.
Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal.
Looking for the best content marketing companies? Discover the top content marketing agencies reviewed in this comprehensive article. Find the perfect partner to boost your brand's potential today.
Now more than 50 years old, email is quite simply how business gets done. And email sequences are an excellent way of demonstrating the value you can deliver for prospects. With a multi-step email prospecting motion, you can craft messaging that appeals to specific customer pain points, showcase several different use cases of your products or services, and invite engagement in multiple ways.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
After three weeks, today is the day. We finally have the whole team in the office together. We’ve all been alternating being on the road, so it’s good to have the gang back together. Anyway, let’s get into it. This week is brought to you by Demandbase: Hit Your Revenue Goal. Use Fewer Resources. Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and edu
Looking for social media marketing tips? Discover the 7 C's and 4 P's of effective social media marketing. Learn how to engage, convert, and succeed in the digital age. Partner with SocialSellinator for measurable results.
Looking for social media marketing tips? Discover the 7 C's and 4 P's of effective social media marketing. Learn how to engage, convert, and succeed in the digital age. Partner with SocialSellinator for measurable results.
Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials. It is an art, a craft that requires skill, creativity, and a deep understanding of the target audience. Welcome to the world of content marketing, where Luna Creative Marketing shines as a guiding light in the realm of digital marketing excellence.
Looking for the "top content marketing agencies"? Discover the best agencies to unleash your brand's potential. From NP Digital to Seer Interactive, find the perfect match for your business goals.
Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad?
Unveiling the Iceberg: A Deep Dive into Customer-Centric Sales Hello everyone, I’m your host, and today I’m excited to share with you the insights from a recent expert insight episode where I had the pleasure of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Not many people know that the global sales intelligence market size is worth over $2.3 billion. In the vast world of business, sales development plays a pivotal role. It’s crucial for businesses to delve into the concept of sales development to avoid missing any critical steps. Businesses can choose to handle these activities in-house or. The article, What Is Sales Development?
Understanding your target audience is the cornerstone of success. It is the key that unlocks the door to meaningful connections, unparalleled growth, and sustained business success. At Luna Creative Marketing, we believe that grasping the intricacies of your audience is not a one-time task; it's an ongoing commitment to excellence.
1. Thе CRM Rеvolution 2. Thе Challеngеs of Mеasuring CRM ROI 3. Thе Componеnts of CRM ROI You’vе just implеmеntеd a statе-of-thе-art Customеr Rеlationship Managеmеnt (CRM) systеm for your businеss. You are now sure about boosting еfficiеncy, enhancing customеr intеractions , and ultimatеly incrеasing your profits. You spеnt a significant amount of monеy and timе on it, and now, you’rе lеft wondеring if it was all worth it.
During my career, I’ve been blessed with the good fortune of meeting many of the most amazing sales minds out there. Brian Tracy, Tom Hopkins, Neil Rackham, and many more. I didn’t just shake their hands; I read their books, read their articles, listened to their tapes, watched their videos, and did my very best to apply what I learned from them. They taught me volumes.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
During a negotiation we don’t want to underestimate ourselves Image Credit: Tamyka Bell So, how is your next negotiation going to turn out? I think that we all go into a negotiation with an expectation of how things are going to proceed. However, could we be wrong? Could we be overconfident that something (good or bad) is going to happen? Could this impact how we go about negotiating?
In the dynamic world of sales, the game has evolved. Gone are the days of relying on a single decision-maker to push a deal forward. Today, successful sales professionals understand the importance of engaging with multiple organizational stakeholders to secure the coveted win. In this episode of “The Sales Evangelist Podcast,” host Donald speaks with sales expert Nick Reed Smith.
In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations.
Jeremy Donovan published some fascinating data in a post on LinkedIn. He stated 5 years ago, the number of touches, per opportunity, for cold outbound was 200-400. Today, he says it is 1000-1400 touches per opportunity. His observation, “Simply Speechless” is, if anything, an understatement. He does offer some clarification, these touches are across all channels, for example email, phone, social, text.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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Do you remember that moment, right before making a cold call , when your heart raced like a sprinter at the starting line? Cold calling can be daunting. It’s akin to knocking on a stranger’s door, unsure if you’ll be greeted with a smile or shown the exit. What if there were techniques to shift the odds in your favor? Get ready for some transformative cold calling tips and techniques.
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