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I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your employer to attend, but I swear I’m going somewhere with it. Ready? Credibility is the currency of sales. It's the most valuable asset you have to support your efforts, and without it, your engagements and relationships are almost bound to get away from you.
Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI. The post Right Destination, Right Design… Right On! appeared first on Sales & Marketing Management.
Sales professionals frequently talk about “selling value,” but few know how to focus the conversation on issues that impact value for the buyer. That’s unfortunate because the best way to offset pricing pressure is by identifying, quantifying, and presenting value. Selling value begins with a deep understanding of your customer’s business and how your solution positively impacts it.
A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events. The post Good Vibrations for Multiple Generations appeared first on Sales & Marketing Management.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.
The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.
Dynamic pricing has come for nearly every industry much to the dismay of consumers. Yet when it comes to concert tickets, fans, AND government officials are fed up. When Oasis announced their reunion tour, fans were thrilled… Before they realized that Ticketmaster’s dynamic pricing ruined the ticket-buying experience. Here’s the full story. How Dynamic Pricing […] The post Latest Victim Of Dynamic Pricing: Oasis Concert Tickets appeared first on GCTV.
Five tips for creating group incentive travel experiences that delight today's multigenerational workforce. The post Tips for Planning Multigenerational Travel Experiences appeared first on Sales & Marketing Management.
At the hands of one of the most revered investors of all time, Berkshire Hathaway joins the trillion-dollar valuation club. When Warren Buffett joined the conglomerate in 1965… His unique approach was what made the company as coveted as it is today. Here’s how he made it happen. The Long Road To Berkshire Hathaway’s Trillion-Dollar […] The post Berkshire Hathaway FINALLY Hits Trillion Dollar Valuation appeared first on GCTV.
Group incentive travel programs need to produce memorable experiences while making financial sense for the sponsoring company. These strategies help ensure both challenges are met. The post Making Incentive Travel Work appeared first on Sales & Marketing Management.
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We never, purposefully, set out to fail. But our fear of failure prevents us from learning, improving, and growing. This fear of failure, whether self or organizationally imposed, actually condemns us to more failures over time. We create all sorts of mantras, suggesting we don’t fear failure. “Fail fast, fail often!” “Fail forward.” “Move fast and break things.” Yet when we fail, we tend to punish those we perceive to have failed.
CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know. Why Your Client Should Invest in OTT Ads OTT Continues to Make Waves When it comes to KPIs, CTV and OTT ads are ranked most important, even more than social or search: CTV/OTT: 69% of marketers say this is the most important/valuable media type for achieving their advertising goals Social Media: 43% Linear
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Custom fields are an important part of customizing Nutshell for your business needs and organizing your CRM contacts. Nutshell lets you create custom fields for people, companies, and leads to gather and manage information like customer order numbers, important dates, and ICPs. With the newest custom field enhancements, you can also add descriptions to custom fields to provide your team with additional context about the purpose of your fields.
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Lets be honest, weve all been there. You send out a LinkedIn message, maybe to a potential client or a networking contact, and then nothing. Radio silence. Youre left wondering, Did they even see it? Well, good news! LinkedIn read receipts are here to save you from all that second-guessing. With LinkedIn’s read receipt feature, you can see if the recipient has read your message and if theyre even in the process of typing a response (thanks to the typing indicator).
Remember when uploading your resume to LinkedIn and asking colleagues to rate your skills was enough? Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post.
Ever felt like the whole heres my business card, call me later routine is outdated? Thats where the LinkedIn QR code steps in and saves the day. Its like a magic key to your professional life, available at the snap of a scan. A LinkedIn QR links straight to your LinkedIn profile, giving you the ultimate edge when networking, especially in todays digital-first world.
Writing business emails can be challenging to some people and there are a few common business email mistakes that can make one fail to communicate effectively. From what I have analyzed, the three biggest mistakes people make while writing business emails are: 1. Unclear and Wordy: Most business emails tend to have ambiguous or vague expressions. This leaves the recipient wondering what such an email intends to achieve or say.
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In a recent episode of the Sales Pop Expert Interview, host John Golden sat down with Hamish Knox , a distinguished figure in sales leadership and coaching, to discuss the persistent challenges sales leaders face and the strategies to overcome them. Hamish, based in Calgary, Canada, is a recognized member of the Sandler network and has authored several books on accountability and sales processes.
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