Mon.Sep 16, 2024

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Right Destination, Right Design… Right On!

Sales and Marketing Management

Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI. The post Right Destination, Right Design… Right On! appeared first on Sales & Marketing Management.

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Selling Value: Start with These 29 Questions

SBI Growth

Sales professionals frequently talk about “selling value,” but few know how to focus the conversation on issues that impact value for the buyer. That’s unfortunate because the best way to offset pricing pressure is by identifying, quantifying, and presenting value. Selling value begins with a deep understanding of your customer’s business and how your solution positively impacts it.

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Good Vibrations for Multiple Generations

Sales and Marketing Management

A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events. The post Good Vibrations for Multiple Generations appeared first on Sales & Marketing Management.

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Latest Victim Of Dynamic Pricing: Oasis Concert Tickets

Grant Cardone

Dynamic pricing has come for nearly every industry much to the dismay of consumers. Yet when it comes to concert tickets, fans, AND government officials are fed up. When Oasis announced their reunion tour, fans were thrilled… Before they realized that Ticketmaster’s dynamic pricing ruined the ticket-buying experience. Here’s the full story. How Dynamic Pricing […] The post Latest Victim Of Dynamic Pricing: Oasis Concert Tickets appeared first on GCTV.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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Understand Trends for a More Successful Event

Sales and Marketing Management

The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.

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Tips for Planning Multigenerational Travel Experiences

Sales and Marketing Management

Five tips for creating group incentive travel experiences that delight today's multigenerational workforce. The post Tips for Planning Multigenerational Travel Experiences appeared first on Sales & Marketing Management.

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Workplace Engagement Facts That Prove We're in a Motivation Meltdown

The Center for Sales Strategy

The 2024 Talent Magazine dropped a bombshell on the state of workplace engagement, and spoiler alert—it's not pretty. From burned-out bosses to a workforce on the brink of a mass exodus, these numbers are a wake-up call for anyone with a stake in the corporate game.

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Making Incentive Travel Work

Sales and Marketing Management

Group incentive travel programs need to produce memorable experiences while making financial sense for the sponsoring company. These strategies help ensure both challenges are met. The post Making Incentive Travel Work appeared first on Sales & Marketing Management.

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11 Mistakes That Undermine Your Credibility With Buyers, According to Experts

Hubspot Sales

I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your employer to attend, but I swear I’m going somewhere with it. Ready? Credibility is the currency of sales. It's the most valuable asset you have to support your efforts, and without it, your engagements and relationships are almost bound to get away from you.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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What If Failure Was An Option?

Partners in Excellence

We never, purposefully, set out to fail. But our fear of failure prevents us from learning, improving, and growing. This fear of failure, whether self or organizationally imposed, actually condemns us to more failures over time. We create all sorts of mantras, suggesting we don’t fear failure. “Fail fast, fail often!” “Fail forward.” “Move fast and break things.” Yet when we fail, we tend to punish those we perceive to have failed.

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OTT Ads Steal More Budget, Deliver Wanted Audiences

SalesFuel

CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know. Why Your Client Should Invest in OTT Ads OTT Continues to Make Waves When it comes to KPIs, CTV and OTT ads are ranked most important, even more than social or search: CTV/OTT: 69% of marketers say this is the most important/valuable media type for achieving their advertising goals Social Media: 43% Linear

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How to Scrape Data from Google Maps for Business Growth

eGrabber

Google Maps is not just for navigation; it’s a treasure trove of data that can be incredibly valuable for businesses, especially small and medium enterprises. From local business information, customer reviews, contact details, to operational hours, the insights from Google Maps can power up sales and marketing efforts. This article will explore how to scrape data from Google Maps, the challenges, and technology to simplify the process.

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Organize Your Contacts With Enhanced Custom Fields  

Nutshell

Custom fields are an important part of customizing Nutshell for your business needs and organizing your CRM contacts. Nutshell lets you create custom fields for people, companies, and leads to gather and manage information like customer order numbers, important dates, and ICPs. With the newest custom field enhancements, you can also add descriptions to custom fields to provide your team with additional context about the purpose of your fields.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Manage LinkedIn Message Read Receipts: Track If Your Message Was Read

LinkedFusion

Lets be honest, weve all been there. You send out a LinkedIn message, maybe to a potential client or a networking contact, and then nothing. Radio silence. Youre left wondering, Did they even see it? Well, good news! LinkedIn read receipts are here to save you from all that second-guessing. With LinkedIn’s read receipt feature, you can see if the recipient has read your message and if theyre even in the process of typing a response (thanks to the typing indicator).

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LinkedIn Profile Summary Examples to Level Up Your Networking Efforts

Nutshell

Remember when uploading your resume to LinkedIn and asking colleagues to rate your skills was enough? Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post.

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Create a LinkedIn QR Code to Share Your LinkedIn Profile and Streamline Networking

LinkedFusion

Ever felt like the whole heres my business card, call me later routine is outdated? Thats where the LinkedIn QR code steps in and saves the day. Its like a magic key to your professional life, available at the snap of a scan. A LinkedIn QR links straight to your LinkedIn profile, giving you the ultimate edge when networking, especially in todays digital-first world.

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Common Business Email Mistakes

Pipeliner

Writing business emails can be challenging to some people and there are a few common business email mistakes that can make one fail to communicate effectively. From what I have analyzed, the three biggest mistakes people make while writing business emails are: 1. Unclear and Wordy: Most business emails tend to have ambiguous or vague expressions. This leaves the recipient wondering what such an email intends to achieve or say.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Mastering the Sales Budget: Best Practices & Simple Steps

Vengreso

A sales budget projects your company’s sales revenue and guides resource allocation. It sets your sales goals, helps manage expenses, and tracks performance. This article covers its key elements and simple steps to create an effective sales budget. Identifying market trends is crucial in this process to ensure accurate predictions and successful sales planning.

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How to Prepare for Year-End Renewals Now

SalesFuel

Have you thought about your clients’ year-end renewals yet? Don’t wait until December to address renewals. By starting now, you can get a snapshot of their usage and the value you deliver. You can also uncover future opportunities. Then, you’ll be ready for the conversation. Start now to drive year-end renewals Being proactive can boost your chances of continuing business with current clients.

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Top Business Ideas: Mastering Sales Leadership for Growth (video)

Pipeliner

In a recent episode of the Sales Pop Expert Interview, host John Golden sat down with Hamish Knox , a distinguished figure in sales leadership and coaching, to discuss the persistent challenges sales leaders face and the strategies to overcome them. Hamish, based in Calgary, Canada, is a recognized member of the Sandler network and has authored several books on accountability and sales processes.