5 Problems Caused by Sales and Marketing Misalignment
SugarCRM
OCTOBER 12, 2023
Sales and Marketing ; they’re like the perfect couple. One is analytical and direct, while the other does all the talking and appeals to the emotions. When they’re in perfect alignment, life is good. That’s how it is with sales and marketing. But like couples, they have disagreements sometimes. If left unresolved, these disagreements can create misalignment, miscommunication, demotivation, and eventual failure to grow the business.
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