Mon.Sep 25, 2023

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Marketing Trends for 2024: A Glimpse into the Future

Sales and Marketing Management

It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI. Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management.

Trends 374
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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

As sellers, we are obsessed with efficiency. It’s no surprise, we have more demands on our time than we have time to fulfill those demands. We constantly seek better ways to accomplish more. For decades, technology continues to offer ways to improve our efficiency (and every once in a while, our effectiveness–but that’s a separate post).

Meeting 123
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Unleashing the Human Element at Work | Transforming Workplaces Through Recognition

Sales and Marketing Management

Only 23% of employees strongly agree they get the right amount of recognition for the work they do. A closer look at employee sentiment about recognition. The post Unleashing the Human Element at Work | Transforming Workplaces Through Recognition appeared first on Sales & Marketing Management.

Marketing 374
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Why NOT to Use ‘Greenwashing’ in Marketing

Grant Cardone

Protecting our planet has become more important to consumers than ever before. But, using“greenwashing” in marketing can harm your business in more ways than one. Let’s look at this trend and why it’s questionable… According to Statista, the sustainability industry was worth $13.76 billion. The same study also projected that it will be worth $417 […] The post Why NOT to Use ‘Greenwashing’ in Marketing appeared first on GCTV.

Marketing 118
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Busting Myths About Corporate Cruise Meeting and Events

Sales and Marketing Management

There are a lot of mistaken concepts about holding meetings and other corporate events on cruise ships. Here's your chance to get the truth. The post Busting Myths About Corporate Cruise Meeting and Events appeared first on Sales & Marketing Management.

Meeting 297

More Trending

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Gift Cards: Highly Valued and Highly Used

Sales and Marketing Management

Nine in 10 respondents say gift cards make an appropriate employee incentive or reward. Here's a look at why they are popular and some suppliers for your next motivational effort. The post Gift Cards: Highly Valued and Highly Used appeared first on Sales & Marketing Management.

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Harnessing the Power of AI in Sales: A Guide for Leaders

The Sales Readiness Blog

The integration of Artificial Intelligence (AI) into the sales domain has opened up a plethora of opportunities. As sales leaders navigate this new landscape, understanding the nuances of AI becomes paramount. This guide delves into the essentials of AI for sales, its potential challenges, practical applications, and the importance of proper training.

Training 104
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An Incentive Gift Card Conundrum that Persists

Sales and Marketing Management

Gift cards are more popular than ever as a means to reward top performers. But why do so many corporate users continue to purchase in bulk at retail and pass up the benefits of using an incentive gift card supplier? The post An Incentive Gift Card Conundrum that Persists appeared first on Sales & Marketing Management.

Incentive 245
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Supercharge Your Business Growth with Digital Marketing Strategies

SocialSellinator

Discover the power of digital marketing and how it helps your business grow. Reach a global audience, save money, and build strong relationships with customers. Learn more with SocialSellinator's digital marketing solutions.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Incentive Merchandise Suppliers

Sales and Marketing Management

These incentive merchandise suppliers can help companies boost performance and morale in ways that paychecks cannot. The post Incentive Merchandise Suppliers appeared first on Sales & Marketing Management.

Incentive 245
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Cracking the Code: Unveiling the Mysteries of Web Search Engines

SocialSellinator

Learn how web search engines work and understand the role of algorithms, SEO, and user engagement. Discover how to leverage search engines for digital marketing success.

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Travel and Experiences 2023

Sales and Marketing Management

More and more award recipients prefer experiences over stuff. These suppliers can provide memorable recognition. The post Travel and Experiences 2023 appeared first on Sales & Marketing Management.

Travel 245
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Don’t Let Your Fear Of Rejection Sabotage Your Sales Presentations

Sales Gravy

Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. They discuss how the fear of “no” sabotages sales presentations and what salespeople can do to deliver more successful and engaging presentations that get them to “yes”.

Intent 89
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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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It’s Time to Recognize the Importance of Recognition

Sales and Marketing Management

A competitive and livable wage is the starting point for successful recruitment and retention, but that's all it is - a start. The post It’s Time to Recognize the Importance of Recognition appeared first on Sales & Marketing Management.

Retention 245
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Driving Revenue Growth: The Role of Business Development in Sales Departments

The Center for Sales Strategy

LinkedIn defines business development as "the process of identifying and pursuing new opportunities to grow a business." Business development is essential for sales teams, as it helps to generate new leads, build relationships with potential customers, and close more deals.

Revenue 85
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Work Must Be About More than Money

Sales and Marketing Management

Non-monetary rewards can deepen the connection employees feel with their company in a way that salaries or bonuses simply cannot. The post Work Must Be About More than Money appeared first on Sales & Marketing Management.

Salary 189
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Cold Calling vs. “Dropping In”

One of a Kind Sales

When it comes to lead generation and closing new business, it’s probably not going to be a surprise to hear me say that I believe that cold calling is a critical component. I have had potential clients challenge me, asking: “Why not just ‘drop in’ to a likely customer?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Incentive Solution Providers 2023

Sales and Marketing Management

These companies offer turnkey incentive programs for recognizing top-performing employees, channel partners or other important business associates. Rewards can range from merchandise and gift cards to fully supported incentive travel programs. The post Incentive Solution Providers 2023 appeared first on Sales & Marketing Management.

Incentive 189
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Going from Zero to Hero

Selling Energy

How do you win business in a competitive marketplace? If your products and prices are exactly the same as your competitors’, it all comes down to the quality of service you deliver. Between word of mouth and online reviews, it’s easy to build a great reputation through stellar customer service – or to tarnish it through poor service.

Exact 75
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How to Expertly Market Your Business on Facebook: Proven Strategies & Tips

SocialSellinator

Learn how to market your business on Facebook with this comprehensive guide. From setting up your business page to creating quality content, engaging with your audience, and using Facebook ads, this article covers all the strategies and tips you need to succeed. Start implementing these strategies today and watch your business grow.

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The Greatest Danger of Recurring Revenue: Complacency (video)

Pipeliner

The Complacency Trap In a recent podcast episode, I had the pleasure of hosting Andy Gole , a renowned sales expert and author of “Innovate Now” Our conversation revolved around the concept of recurring revenue and the potential dangers it poses to organizations. Andy introduced the concept of ‘narcolepsy’ in relation to recurring revenue, a phenomenon where organizations become complacent and resistant to change due to the steady stream of income.

Revenue 64
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Close for Small Business: Features + Workflows to Boost Win Rates

Close

Close was designed for small businesses—with comprehensive features, solid support, extensive integrations, and a mobile app—all for a fair price. Learn how to optimize your SMB workflows with Close.

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? The Greatest Danger of Recurring Revenue: Complacency

Pipeliner

Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue and the need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue and emphasized the importance of dedicating time to business development.

Revenue 52
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How To Close Complex B2B Enterprise Deals With Internal Buyers | Kevin Sheehan - 1707

Sales Evangelist

In this episode, Donald speaks with Kevin, the Chief Technology Officer of the Americas at Sienna. They discuss the complexities and challenges of B2B enterprise selling. Kevin shares insights into the evolving landscape of enterprise deals, emphasizing the importance of understanding the "why" behind a product or service offering. The conversation highlights the need for effective communication and providing memorable examples to decision-making committees, ultimately leading to successful out