Fri.Jan 31, 2025

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The Truths about Strategic Sales Planning

Anthony Cole Training

Many of my clients and prospects tell me that the 4th quarter is when they take time to discuss sales plans (goals) and business plans with their salespeople. The purpose, obviously, is to get everyone on the same page with expectations of performance for the coming year. In my experience, I find that the process they utilize is either too complicated or too simple, and the process isn't really a process; it's the presenting of a predetermined sales goal for each producer.

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Think Your Team Does Referrals Well? Here’s Why You Might Be Wrong

No More Cold Calling

This is your referral reality check. What if your teams best leads were already at their fingertips, but they werent taking full advantage? Referral selling strategies are the key to consistent sales growth, but chances are, your team isnt leveraging them effectively. Why? Because theyve convinced themselves theyre already doing enough. Referrals convert at a staggering rate of 50 to 90 percent.

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OMG Names Kurlan a Diamond Award Winner for 2024

Understanding the Sales Force

Kurlan & Associates earned the Diamond Award, the highest level of recognition from Objective Management Group, for its 2024 performance. Using OMG, Kurlan helped a multitude of clients evaluate their sales teams and assess their sales and sales management candidates to help companies make much better hires for their sales organizations. The post OMG Names Kurlan a Diamond Award Winner for 2024 appeared first on Kurlan & Associates, Inc.

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Go-to-Market Intelligence: Rewriting the Marketing Playbook

Zoominfo

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes a bit of automation here, another tech solution there simply wont be enough to drive sustained growth in the AI era. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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From Scarcity to Abundance: The Shift in Leadership Mindset (video)

Pipeliner

In a recent episode host John Golden engages in a compelling conversation with Israel David Duran , a renowned business growth partner, speaker, and trainer. The episode delves into the transformative concept of servant leadership, particularly emphasizing the role of speaking and communication in fostering impactful leadership. This blog post will break down the key insights and actionable advice shared by Israel, providing a comprehensive guide for listeners and readers alike.

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Here's What Marketers Want From Their Media Investment

SalesFuel

As you pitch your accounts, do you know what they want from their media investment? The IAB asked that question in its 2025 Outlook Study. The participants responses in this study can help you plan how to approach accounts this year. Specifically, you need to address the following issues: How much will media spending increase this year? What do accounts want to achieve through their media buying?

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The Key Ingredients of Buyer Experience (and How to Improve Yours)

Mindtickle

Offering great products and services has always been important. That will never change. But selling the right product at the right price is no longer enough to guarantee success. If an organization expects to close deals and grow revenue, it must also focus on delivering outstanding buyer experiences. After all, Gartner research found that the overall buyer experience has a larger impact on purchase decisions than product and price.

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Inspiring Success: Social Media Marketing Case Studies to Learn From

SocialSellinator

Explore inspiring social media marketing case studies and learn strategies for impactful audience engagement and creative content planning.

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Your Guide to SAP’s 2025 Sales Performance Management (SPM) Summit and Why You Should Go With Canidium 

Canidium

The 2025 SAP Sales Performance Management (SPM) Summit , scheduled April 79, 2025, in SAPs Newtown Square, Pennsylvania office, is set to be one of the most pivotal industry events of the year, bringing together thought leaders, technology experts, and sales strategists to discuss innovations and best practices.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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Hit the Mark: Facebook Ad Targeting Best Practices

SocialSellinator

Discover Facebook ad targeting best practices to boost conversions and engage audiences effectively. Optimize your ad strategies now!

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Turn Your First-Time Buyers into Lifelong Customers with Customer Interaction Management

Cincom Smart Selling

How can you turn your first-time buyers into loyal customers? Every business looks for the answer to this question. Growing a loyal customer base is a top priority, and to achieve this, companies elevate their product and service offerings and provide a better customer experience. But, in the modern era, when your customers have multiple options, product improvements and excellent customer service alone arent always enough.

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What Does Distribution Management Software Do?

Canidium

The quality of your Insurance or financial services producers determines the success of your operation. Agencies that attract and retain premier talent rise to the top, while those that don't fall behind. Investing in employees has always been vital, but now, expectations are higher. Producers expect to have access to automation tools that simplify and automate business processes.

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Architecting a Superior Customer Experience: A Guide to Customer Experience Platform Selection and Implementation

Cincom Smart Selling

What if your current approach to elevating customer experience holds your business back instead of accelerating? Customer experience (CX) is the crux of business success, and to enhance it, you spent years building a customer experience strategy that puts your customers first. You select and implement tools, invest in technology, and train your team to ensure they deliver agile and exceptional service.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Uncovering Overpayments: How SPM Helps Organizations Take Control of Compensation Accuracy

Canidium

Imagine discovering that your company overpaid millions in commissions last year. It would be a shocking realizationbut not altogether uncommon. Many companies are still relying on outdated commissions management systems. In the past, manual processes seemed sufficient; after all, there was no alternative. Human errors were simply the cost of doing business.

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Document Generation Software: The Key to Reducing Costs in Your Customer Communication Strategy

Cincom Smart Selling

Sound familiar? This is the scenario for companies that rely on manual processes for document generationcaught in a cycle of repetitive data entry, missing critical details, non-compliance, and whatnot. The cost of these hurdles goes beyond fixing errors; it leads to wasted time, decreased revenue, and lower productivity. Every document you produce is an opportunity to reinforce your brands identity, tone, and professionalism.

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Why Short-Form Videos Work for B2B Lead Generation 

KLA Group

Does this sound familiar? Youve invested in blog posts, spent hours crafting social media content, and attended countless webinars on marketing trendsyet engagement remains flat, and your pipeline isnt growing.

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What Is Digital Transformation? A Complete Guide

Cincom Smart Selling

Let us imagine you are planning a vacation. A decade ago, this would have meant a trip to a travel agent, browsing through brochures, and waiting days for itineraries and prices. But today, the approach is completely different. You open your favorite travel app or website, enter your destination, and instantly get personalized recommendations for flights, hotels, and activities.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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🎧 From Scarcity to Abundance: The Shift in Leadership Mindset

Pipeliner

In this episode of the Sales POP Podcast, John Golden interviews Israel Duran , a business growth partner and leadership expert, to explore the transformative power of servant leadership. Israel shares actionable strategies on leading with compassion, purpose, and authenticity. From creating a personalized leadership plan to fostering an abundance mindset, this episode provides valuable insights for anyone looking to inspire and uplift others while driving success in both business and life.

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Not Interested: Use The "Go Around The Block" Principle | Donald Kelly - 1868

Sales Evangelist

You're having a wonderful time speaking with a prospect and believe they're going to take the deal. But when you go in to offer it, they quickly shut you down with the most disappointing sales objection: "not interested." Instead of tackling the objection with different common sales methods, try this unique strategy that I share in this episode. What is the Go Around The Block Principle?

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All Business Strategies Must be Consistent for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: All Business Strategies Must be Consistent for Growth Establishing a successful career or business requires a clear long-term vision and the gradual development of strong, interconnected goals. Pursuing a creative idea shouldn’t be random; it must align with the essence of your long-term objectives.

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A Further Note On Hyper-Efficiency, The Path To Ultimate Efficiency

Partners in Excellence

I wrote, “Hyper-Efficiency, The Secret To Sales Success In 2025!” It’s generating interesting discussion, perhaps it’s the thoughtful image I created to illustrate the concept. Jim Barnet asked a fascinating question, I wanted to expand on it. Jim started to talk about it from the customer point of view (certainly a novel approach).

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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AI is Transforming Wealth Management to Create Compliant, Client-Focused Experiences

Highspot

In 2023, more than half of clients left their wealth manager or advisor because they felt ignored, neglected, or received generic advice. Now, with the largest wealth transfer in history on the horizon, the stakes to win and keep clients have never been higher. An estimated $72 trillion is set to shift from Baby Boomers to younger generations in the next 20 years.

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