Mon.Jan 27, 2025

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3 Seismic Shifts Impacting – and Improving – Sales Training

Sales and Marketing Management

With 70% of salespeople lacking formal training, a sales enablement platform that includes comprehensive, cutting-edge training is a necessity. The post 3 Seismic Shifts Impacting and Improving Sales Training appeared first on Sales & Marketing Management.

Training 156
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Goals Succeed Best with Strategies Included for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Goals Succeed Best with Strategies Included for Growth Upon beginning a new career, people are proud of quickly setting goals to achieve and move onward. However, they dont realize that goals succeed best with strategies included for growth. Otherwise, setting goals is commonplace with little achieved because meaning is typically omitted. _ Goals Succeed Best with Strategies Included Image Geralt, Pixabay Goals Depend Upon Commitmen

Strategy 103
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Enablement’s Newest Trend: Digital Sales Rooms

Sales and Marketing Management

With 80% of sales interactions between suppliers and buyers predicted to be digital by the end of this year, digital sales rooms are a must-have component of a go-to-market strategy. The post Enablements Newest Trend: Digital Sales Rooms appeared first on Sales & Marketing Management.

Trends 156
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Three Things I Do To Fix The Awkward Moment When A Prospect Answers | Donald Kelly - 1867

Sales Evangelist

After making several calls back-to-back and finally getting an answer from a prospect, you may find yourself shocked that they even decided to pick up the phone. Now lost for words, there's a thick air between the lines that quickly makes them lose interest in whatever you have to say. How can you fix this awkward silence to turn everything around? Tune in and hear the three tips I share to help you out.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How’s Your Sales Enablement Strategy Working?

Sales and Marketing Management

Sales tech stacks are improving onboarding, enhancing customer relationship management, accelerating time to sale, and fueling better customer service post-sale. But it's still your people who control most of the power to boost revenue. The post Hows Your Sales Enablement Strategy Working? appeared first on Sales & Marketing Management.

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Advanced Strategies for B2B Marketing: Integrated Campaigns and Continuous Skills Development

Sales and Marketing Management

Embracing integrated campaigns and committing to continuous skills development are two advanced strategies that can significantly enhance outcomes. The post Advanced Strategies for B2B Marketing: Integrated Campaigns and Continuous Skills Development appeared first on Sales & Marketing Management.

Campaigns 156
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La clé du succès pour les entreprises de service ? S’organiser (et le rester !)

Act!

Diriger une entreprise de service n’est pas une mince affaire. Les enjeux sont multiples et varis aussi bien pour une nouvelle entreprise que pour une PME qui cherche passer la vitesse suprieure. Lune des priorits, pour un chef dentreprise, est dembaucher des professionnels qualifis, capable d’tablir de solides relations avec les clients.

ACT 52
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Too Much Technology Can Drag Down Performance

Sales and Marketing Management

Overly complex sales tech stacks have sales reps frustrated and feeling like they never have time to do their actual job. Here are ways to fix that problem. The post Too Much Technology Can Drag Down Performance appeared first on Sales & Marketing Management.

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Transformation Made Simple: How Henkel Modernized Revenue Enablement with Mindtickle

Mindtickle

Every revenue leader understands the importance of equipping sellers with the knowledge and skills they need to succeed. So its no wonder why 84% of organizations invest in sales enablement teams. Yet, many organizations take an outdated, one-size-fits-all approach to sales enablement that doesnt address the needs of each seller. Sure, these companies may recognize the need to modernize their approach to sales enablement.

Revenue 52
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Validating Your Sales Enablement Investment

Sales and Marketing Management

A company's investment in sales enablement software should show a clear ROI or there's no point. Six steps to ensure a sales enablement strategy is successful. The post Validating Your Sales Enablement Investment appeared first on Sales & Marketing Management.

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E-commerce Writing: Crafting Content That Sells

SocialSellinator

Master content writing for e-commerce with tips on SEO, persuasive language, and best practices to boost sales effectively.

Sales 52
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Strategies to Become a Great Sales Leader

SBI Growth

As a sales manager, you may not consider yourself a sales leader. After all, strategic leadership issues fall within the purview of senior executives such as the Chief Revenue Officer. But ask your sales team to describe your leadership qualities and you may hear comments such as She knows how to communicate what she wants, He makes the right decisions at the right time, Shes very persuasive, or He works twice as hard as anybody else on the team.

Strategy 156
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The Sales Prospecting Paradox: How to Stand Out When AI Makes Everyone Sound Good

Hubspot Sales

AI is making everyone better at sales prospecting and that's exactly the problem. I get laughably bad sales prospecting emails every day. I mean really bad. But thats swiftly changing, with AI making it increasingly easy for just about anyone to craft polished, personalized messages at scale. But therein lies the paradox. AI is turning sales prospecting into a commodity.

Scale 102
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Understanding Sales Psychology in Agriculture (video)

Pipeliner

In a recent episode of the Sales Pop Online Sales Magazine and Pipeline CRM podcast, host John Golden engages with John Craner, the founder of Agrarian , a sales training company specializing in the rural agriculture sector. The discussion delves into the unique challenges salespeople face when selling to farmers and the psychological aspects that influence successful sales strategies in this field.

Video 101
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Fighting Fires……

Partners in Excellence

Those of you who know that I live in California might be thinking, “Has Dave been impacted by the fires?” I’m in Northern CA, we do worry about fires (I have my go bag and lists at the ready), but I’m not directly impacted by the tragedy we see in Southern CA. This post is about the firefighting each of us seems to get sucked into every day.

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Effective Technologies for Verifying User Identity for Safe Business Operations

Pipeliner

Today, businesses and customers are in a back-and-forth battle regarding online payment and sharing user information. While customers feel uneasy sharing their information online, especially when making payments, businesses, on the other hand, feel online payments are a breakthrough technology for business growth. Theres no denying that safe online payment technologies are a breakthrough invention in the digital business space.

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Why Account Based Prospecting is the Secret Weapon for B2B Sales

Vengreso

In the competitive world of B2B sales , gaining a strategic advantage is crucial. Account based prospecting has emerged as a potent strategy, enabling businesses to focus their resources on high-value accounts and drive conversion rates. By tailoring outreach efforts and aligning sales and marketing teams through an account based approach , companies can harness the full potential of account based prospecting to optimize their sales pipelines.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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What Your Clients Must Know About B2B Marketing Influencers

SalesFuel

The use of B2B marketing influencers will be a growing trend in 2025. The B2B Influencer Marketing Research Report by TopRank Marketing shows the challenges businesses face with this format. With the tips listed below and your expertise, your clients will soon be acing their use of influencers. B2B Marketing Influencers Are In Demand Over half of surveyed businesses, 53%, say they have a dedicated and growing marketing budget for their influencers.

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What Are CPQ Solutions?

Canidium

Have you explored how a CPQ solution could simplify complex sales workflows? Configure, Price, Quote (CPQ) software has emerged as an effective solution, enabling businesses to efficiently configure products or services, calculate accurate pricing, and generate precise quotes in real time. By integrating seamlessly with ERP, CRM, and billing systems, CPQ solutions simplify complex sales cycles, reduce human error, and boost productivity.

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🎧 Strategies for Building Trust with Farmers in Sales

Pipeliner

In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian , about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success.

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Value-Based Selling: How to Get Started

SalesFuel

Adopting a value-based selling approach has many benefits. Because it focuses on benefits, it helps sellers understand the customers needs and position the product as a solution. This approach builds stronger customer relationships by showing value, not just features. This aligns with what buyers want. SalesFuel found that over a quarter of buyers are even willing to pay more for a solution that offers a clear benefit.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.