Wed.Sep 25, 2024

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Winning the Job is No Different Than Winning the Sale

Adaptive Business Services

Why? The same rules apply and, when you are job hunting, you are selling yourself. In fact, up until COVID, I regularly volunteered to conduct workshops for the Idaho Department of Labor on LinkedIn for Job Seekers and the same workshop for Mountain Home Air Force Base for service members who were mustering out. Why me? I’ve hired a lot of people, but I have never worked in the placement industry.

Hiring 62
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The Path to Sustainable Business Growth

Sales and Marketing Management

Achieving regular, sustainable growth isn’t something that can happen organically. It takes real work and putting in place certain strategies designed to balance the organization's need to scale with consistent profitability. The post The Path to Sustainable Business Growth appeared first on Sales & Marketing Management.

Scale 156
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Information Asymmetry….

Partners in Excellence

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Centuries ago, Francis Bacon said, “Knowledge is power.” We’ve always tended to wield that knowledge as a weapon, creating advantage to us. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party.

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Nike CEO Retires Unexpectedly… Now What?

Grant Cardone

After four years at the company, Nike CEO, John Donahoe abruptly announced his retirement from the role. Many analysts and Nike employees celebrated the call and hoped that this shake-up would put the company back on top. Here’s what led to Donahoe throwing in the towel and what’s coming next for the shoe company… The […] The post Nike CEO Retires Unexpectedly… Now What?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Employee Development: Addressing the Gaps Holding Your Team Back

The Center for Sales Strategy

Opportunities for growth, learning, and recognition are crucial to long-term success, whether for front-line employees or managers. The infographic below from the 2024 Talent Magazine reveals that the need for better development strategies is more urgent than ever.

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AdMall's Digital Audit Helps Close $132,000 HVAC Ad Campaign

SalesFuel

Kristen Robinson, a multiple time Sell Smarter Award winner, is a five-year media sales rep from Spectrum Reach who has amassed hundreds of thousands of dollars in ad sales thanks, in part, to AdMall. She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure. “This is a family-owned HVAC company that has a lot of competition in the area,” said Robinson.

Campaigns 105
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From Content to Analytics: What Social Media Managers Do

SocialSellinator

Discover what do social media managers do: from content creation to analytics, learn their daily tasks, essential skills, and how to become one.

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Use Personal Branding In Sales to Boost Business

SalesFuel

In a crowded market, sellers who’ve developed strong personal branding will stand out. If you haven’t considered how prospects see you, it’s time. Creating and maintaining a personal brand can help boost your professional image and raise awareness. What is Personal Branding? According to HubSpot’s Jay Fuchs , personal branding is basically your online persona.

Hiring 104
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Finding the Right SMM Ad Agency: Top Picks

SocialSellinator

Discover top picks for the best smm ad agency to boost your brand. Learn benefits, choosing tips, and recommended agencies.

Benefit 98
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Make Online Sales Training Engaging

RAIN Group

In today's digital age, online learning has become an integral part of sales training and development. Modern learners, having grown up in an era dominated by digital technology, are accustomed to engaging with content online. They expect learning experiences to be interactive, accessible, and relevant. However, engaging sellers in a virtual environment can still be challenging.

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Six Unpopular Opinions I Hold About AI in Sales

Membrain

It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.

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Account-Based GTM: A Modernized Framework

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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Mastering Data-Driven Social Media: A How-To Guide

SocialSellinator

Master data-driven social media strategy with our guide. Improve engagement, conversions, and insights across all platforms.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Content Marketing to Grow Your Mid-Sized Company Client’s Customer Base

BuzzBoard

Strategies for Using Content Marketing to Expand Your Mid-Sized Company Client’s Customer Base Content marketing can be a powerful tool for expanding your mid-sized company clients’ customer base. With a skillfully applied content marketing strategy, your client’s business reach could be significantly amplified. Blogging is a valuable content marketing technique for mid-sized companies aiming to expand their patron base—especially when paired with an effective search engine opt

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Maximize Your Hiring Efficiency with Cleverly Hire

SocialSellinator

Maximize hiring efficiency with Cleverly Hire: curated job site, 1-way video interviews, LinkedIn recruiting, no hiring fees, expert support.

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What’s The Best Way to Manage Mid-Sized Company Clients?

BuzzBoard

Challenges and Opportunities of Managing Mid-Sized Company Clients From a Digital Agency’s Perspective When managing mid-sized company clients, digital marketing agencies face both challenges and opportunities. These businesses fall within an intermediary scope, usually requiring more resources than small businesses but exhibiting different needs from larger corporations.

Company 52
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Navigating Sales Tax in Georgia: Your 2024 Guide for Atlanta Businesses

Pipeliner

As businesses in Atlanta prepare for 2024, understanding the intricacies of sales tax in Georgia becomes crucial. Sales tax can be a complex area for many business owners, especially when trying to navigate the varying rates and regulations that exist at both the state and local levels. This guide will provide you with essential information regarding the sales tax rate in Georgia, how to collect it, your tax obligations, the filing process, and the exemptions available.

Hiring 52
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How Should My Agency Approach SEO Backlink Building for a Mid-Sized Company Website?

BuzzBoard

The Importance of SEO Backlink Building for a Mid-Sized Company Website and the Benefits It Can Bring In pursuing digital sales strategies for mid-sized companies, you cannot overstate the importance of SEO backlink building. Backlinks are vital elements of Search Engine Optimization (SEO) strategies, often being a critical factor in enhancing a website’s visibility and ranking on search engine result pages.

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Five kinds of learners – and who you can help the most

Selling Essentials RapidLearning Center

Among all your employees, where will your training efforts have the greatest impact? A recent analysis of learner preferences, based on a survey by the marketing and ecommerce training company Econsultancy, indicates that employees fall generally into one of five “buckets” when it comes to attitudes toward training. You may find these categories useful — not to pigeonhole people but to give you an idea of what training efforts, and with whom, are likely to prove most fruitful.

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Agency Talk: Most Common Mistakes in Running Marketing for a Mid-Sized Company

BuzzBoard

Exploring the Most Common Mistakes That Digital Agencies Commit While Running Marketing for Mid-Sized Companies As sales representatives in digital marketing agencies, a solid grasp of the common errors made when marketing mid-sized businesses can lead to significant improvements. When specifically targeting small and local businesses, it’s essential not to underestimate both the potential advantages and disadvantages of local advertising campaigns.

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3 Revenue Kickoff Trends to Follow in 2025 (and 3 to Ignore)

Mereo

As we gaze ahead to 2025, revenue leaders are looking to launch 2025 after facing steady headwinds for the last two years. The tension is palpable as ramping revenue rapidly often is predicated on more “boots on the ground,” but CEOs, CFOs and boards / investors are keen on growing revenue through a more efficient approach — where AI is viewed as the “secret weapon.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.