Cold when necessary
Sales 2.0
MAY 21, 2024
I’m a huge advocate of using human relationships to get into accounts. I really believe it’s a small world. As I’ve shown before you can get referred into 1,000’s of accounts without needing to use a cold approach. However, sometimes you may be faced with no choice. If you’ve exhausted all your connections, and all the connections of your connections, and nothing is leading you closer to getting into the account, then you may need to resort to a cold approach.
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