SocialSellinator

APRIL 27, 2024

Discover key strategies for effective product messaging to boost your brand's visibility and engagement in digital marketing.

Strategy 98

Strategy Marketing 98

Markempa - Inside Sales

APRIL 27, 2024

In my previous post, we explored whether Sales Development was too complex for meaningful testing. Today, let me share why I believe we can and must test SDR effectiveness—and how to do it systematically. The Testing Paradox in Sales Development Here’s something that fascinates me: While B2B companies invest heavily in sales development programs, many shy away from rigorous testing because it seems too complex.

Lead Rank 52

Lead Rank Lead Generation B2B Lead Scoring 52

BuzzBoard

APRIL 27, 2024

Introduction to Using Facebook for Local Businesses Sales Boost If you’re working for a digital marketing agency and are contemplating innovative methods to boost the sales of your local business clients, Facebook may prove to be a valuable asset. Facebook ads offer targeted marketing benefits that are instrumental in driving increased sales for local businesses.

Facebook 52

Facebook Advertising Advertising Demographics 52

Pipeliner

APRIL 27, 2024

I had a fascinating talk with Dan Seidman recently. Dan is the Managing Director of Reading Emotions. Our talk showed how important it is to understand emotions in sales. In this article, I will share the valuable lessons from our talk. These lessons can change how people work in sales and business. The Science Behind Emotions in Sales Dan Seidman is an expert on emotional intelligence.

Video 52

Video Lead Rank Lead Scoring Channels 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Intent