Thu.Mar 28, 2024

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Valuable Insights from SBI’s Executive Growth Forums

SBI Growth

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COOs, and more) are invited to a dynamic roundtable discussion to share ideas and perspectives on the future of B2B go-to-market (GTM) strategy. In these forums, we also share insights gathered from SBI’s quarterly CEO surveys, which are valuable to help executives stay ahead of developing market trends.

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Three Buyer Personas Your GTM Messaging Strategy Should Address

Force Management

Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.

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How Sleep Tourism Could Wake Up The Hotel Industry

Grant Cardone

Conventional hotels have been at odds with Airbnb since the industry disruptors broke out onto the scene. Now, hotel chains are coming up with new ways to bring travelers back into their rooms. Their latest bet? Sleep tourism. What Is Sleep Tourism? Let’s face it: Americans are tired. Just ask yourself when was the last […] The post How Sleep Tourism Could Wake Up The Hotel Industry appeared first on GCTV.

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Sales Skills List: How to Create Impactful Emails

SalesFuel

An experienced and successful realtor friend expressed frustration with her recent email campaign. She targeted a sizeable list of potential clients who were looking to build a new home in a specific geography. She’s well-respected and her sales skills list includes working with builders to represent the interests of prospective buyers. To facilitate a knee-to-knee conversation she included a $7 Tim Horton’s voucher with an open invitation for a meetup.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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How Architectural Digest Became the International Design Authority

SocialSellinator

Discover how Architectural Digest, the ultimate ad for design excellence, evolved into the global design authority, from its anno Domini origins to now.

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Beginner's Guide to Accessing Your Google Account

SocialSellinator

Discover how to effortlessly manage your accounts.google.com with our beginner's guide, covering everything from setup to maximizing security and personalization.

Google 111
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LinkedIn is your Secret Weapon for B2B Lead Generation

The Center for Sales Strategy

When it comes to B2B lead generation, leveraging the right platforms is a practical step for growth. Among the myriad of available options, LinkedIn stands out as a powerhouse for connecting businesses with ideal prospects. With an extensive professional network predominantly composed of business professionals, LinkedIn offers outstanding opportunities for lead generation.

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A Beginner's Guide to Earning with Google AdSense

SocialSellinator

Unlock the potential of AdSense earnings with our beginner's guide. Learn tips on setup, optimization, and strategies to boost your income effectively.

Google 101
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Test One

BuzzBoard

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. It focuses on small and local businesses, where the process involves building relationships, offering effective solutions, and ultimately closing sales to secure clients.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How a great relationship increased Advanced’s leads by 25%

SalesLoft

Who goes into a relationship with a vendor hoping to change them? Rob Cummerson , that’s who. As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. In fact, he sees the partnership between Advanced and Salesloft as something that has shaped his company’s approach to vendor management overall.

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Understanding Hootsuite: The Ultimate Tool for Social Media Management

SocialSellinator

Discover what is Hootsuite and how it transforms social media management with scheduling, analytics, and more for effective digital marketing.

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Seeing What We Want To See….

Partners in Excellence

It’s human nature to have biases. We tend to see things the way we want to see them. We find facts and evidence that support our experience or what we want to believe. Our propensity to do this causes us, perhaps unconsciously, to defend the status quo. But this doesn’t mean we are right. The doesn’t mean we are seeing things the way they are.

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How to Manage a Sales Pipeline for a Consulting Firm

Nutshell

Consulting firms need a great sales pipeline to attract leads and close deals, as well as generate recurring revenue from clients and referrals. Read on to learn tips and best practices for managing an optimized sales pipeline for consulting firms. Table of Contents The unique role of sales pipelines for consulting firms 6 best practices for managing a consulting firm’s sales pipeline Define your consulting sales pipeline stages Standardize your sales process Automate as much as possible Regular

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Humanizing Sales in the Age of AI: Strategies for Success

Allego

What separates the best sales teams from the rest in today’s unpredictable market? For David Ashe , director of sales development at Allego, it’s about ensuring your SDRs retain their human approach. In a world where AI and automation are causing buyers to question if the person calling them is even human, sales reps must humanize their approach.

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How to Manage a Sales Pipeline for a Startup

Nutshell

As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. Table of Contents Why is a sales pipeline important for a startup? What is a sales pipeline?

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How to Use Google My Business to Boost Local Website SEO

BuzzBoard

An Overview of Google My Business and Local Website SEO Google My Business (GMB) and local website SEO are invaluable tools for digital marketing agencies’ sales teams, particularly when assisting small and local businesses. Essentially, Google My Business empowers businesses to manage their online presence across Google’s varied platforms, encompassing search and maps.

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Crush Your Goals: Five Tips for Enterprise B2B Account Executives at Quarter Start

MEDDIC

How To Crush Your Goals this quarter A new quarter brings fresh opportunities and a renewed focus on achieving goals. If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Here are our top 5 actionable strategies: 1. Review, Reflect, and Refine: Don’t underestimate the power of a thorough review before diving headfirst into the new quarter.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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The Benefits of Video Marketing for Local Business

BuzzBoard

Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. For salespeople at digital agencies, harnessing this formidable marketing mechanism could be a game-changer for clients.

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What is Buyer Intent Data and how can I use it?

Lead411

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. This information may include internet search behavior, website visits, social media participation, content downloads, and more.

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5 Ways to Leverage User-Generated Content for Local Social Media Engagement

BuzzBoard

Understanding the Importance of User-Generated Content for Local Social Media Marketing Salespeople at digital marketing agencies need to appreciate the importance of user-generated content (UGC) in local social media marketing. This approach extends beyond conventional advertising tactics to foster authenticity and a natural connection with the target audience.

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We Tested 18 of the Best Cold Email Software Tools: See What Works for Automation & Outreach

Close

The best cold email software & automation tools all have one thing in common: they help you reach more prospects and start more conversations.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Navigating the Seasons of Leadership (video)

Pipeliner

In my recent exploration of leadership and personal growth, I had the privilege of engaging in a stimulating discussion with two remarkable individuals: John Golden, a seasoned sales expert, and Chris McAlister, the innovative mind-driving Sight Shift. Our conversation delved into the intricacies of leadership dynamics, shedding light on invaluable insights and perspectives.

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The Research is Here: Relationships Help (and Hurt) in Sales

Mereo

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem.

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Cold Emailing at Scale In 2024 | Vlad Oleksiienko - 1777

Sales Evangelist

Are you ready to transform your cold email outreach strategy for 2024? In this episode of "The Sales Evangelist Podcast," host Donald Kelly speaks with Vlad Oleksiienko, a growth leader with extensive experience in sales development and cold outreach at scale. Vlad shares valuable insights into the evolving landscape of cold emailing in 2024 and beyond.

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Building Success: Sales and Customer Engagement Strategies for Manufacturers using CRM

SugarCRM

In today’s competitive business landscape, enterprises can no longer afford to operate without clear goals and strategies in mind. For enterprises across manufacturing, where sales cycles are complex and customer journeys are long, it is especially critical to develop clear sales and customer engagement strategies to thrive and build long-term success.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A