Business Development Tactics for Sales Teams
The Center for Sales Strategy
OCTOBER 5, 2023
Business development (BD) is the process of identifying, qualifying, and developing potential new customers. It is a critical part of any sales team's strategy, as it helps to ensure that there is a steady pipeline of leads to nurture and convert into paying customers. There are a number of different business development tactics that sales teams can use, depending on their industry, target market, and sales process.
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