Win Rates And Prospecting
Partners in Excellence
SEPTEMBER 18, 2024
Despite YoY plummeting win rates, based on my feeds, the biggest challenge facing sellers is not winning, but seems to be prospecting, engaging customers in conversations, hopefully finding and qualifying new opportunities. The data seems to support this, customers saying they don’t want to talk to sellers, outreaches to get a single response are 7-10 times what was required just a few years ago.
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