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Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero
With the right information and strategic bets in place, leaders prime their organizations for revenue excellence in 2025 and beyond. But even the best revenue plans can fall short of delivering their projected results if the execution and rollout aren’t up to par. In our discussions with market leaders, we often see the best organizations go beyond fixed multiyear project plans; they are agile, constantly adapting to the market and achieving higher returns faster.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Choosing an appropriate solution will depend on your organization’s challenges, opportunities, and objectives, and even businesses of similar headcount and revenue in the
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Win rates are critical to driving performance and achieving our goals. Win rates are critical to our understanding of our pipelines. We leverage them to help us understand whether we are working a sufficient volume high quality opportunities to achieve our goals. The higher our win rates, the more we shift the pipeline numbers in our favor. As a simple example, today, we settle for 15-20% win rates.
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
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In sales, there are only two kinds of customers: the ones you know other salespeople are trying to steal. and those you don’t know other salespeople are trying to steal! You should treat all accounts as if someone else is trying to win them over and take your lead. So, what are some steps you can take toward Key Account retention?
When Nutshell launched in 2010, open API access was at our core. Today, we’re launching broad new swaths of API access via REST API, with a comprehensive documentation and testing suite (powered by Readme.com). How will the new REST API documentation benefit my team? We’ve made it easier to access data with better filtering and searching capabilities via our new list APIs.
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My sales career has largely centered around helping SaaS organizations navigate the sometimes rocky transition from founder-led sales to a more structured and scalable approach. Because so many inbound leads in the former circumstance have pre-existing relationships with the company founder(s), it’s common to see those relationships doing most of the heavy lifting when it comes to moving the prospect through the sales funnel.
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