Thu.Sep 12, 2024

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How to Overcome Objections in the New B2B Selling Environment

SalesFuel

The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. You can optimize these assets, among others, to overcome objections that are increasingly common in this competitive market. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years.

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How Market Leaders Grow Profitably Despite Rising Costs

SBI Growth

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.

Marketing 177
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On The Chopping Block: Big Lots Files For Bankruptcy

Grant Cardone

Big Lots, the discount home goods retailer has become the latest major retail chain to file for bankruptcy… But to industry analysts, this is anything but surprising. Here’s what went down. Big Lots’ Bankruptcy Earlier this month, Big Lots announced that the company had filed for Chapter 11 bankruptcy protection… And that the company agreed […] The post On The Chopping Block: Big Lots Files For Bankruptcy appeared first on GCTV.

Retail 118
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Keep Your Business Secrets Secret for Growth

Smooth Sale

Photo by JanBaby via Pixabay Attract the Right Job or Clientele: Keep Your Business Secrets Secret for Growth Whether you run an e-commerce store, a brick-and-mortar retail shop, or a tech startup, there are numerous processes behind the scenes you want to avoid your competition, your customers, or the wider world knowing. The reason is if they got out, the uniqueness of your company will cease as it will no longer be a secret and, therefore, no longer be your big selling point.

Hiring 114
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Best Buy’s Revenue Keeps Flying High

Grant Cardone

After two years of not quite hitting the mark, Best Buy’s revenue isn’t just making a comeback… It’s thriving. Thanks to a new strategy, the company was able to lift itself out of a harrowing slump… But Best Buy still has work to do. How Best Buy Boosted It’s Revenue On August 29th, Best Buy […] The post How Best Buy’s Revenue Keeps Flying High appeared first on GCTV.

Revenue 118

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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.

Hubspot 109
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Close Internet Marketing Agency Sales to Mid-Sized Companies

BuzzBoard

Various Strategies to Successfully Close Internet Marketing Agency Sales With Mid-Sized Companies As sales representatives at digital marketing agencies, successfully closing deals with mid-sized businesses necessitates a combination of insight, thoughtful planning, and efficient execution. Recognizing the distinct objectives and requirements of these companies is essential in crafting successful sales pitches.

Closing 52
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2025’s Must-Have Discovery Skill: “De-Escalating Commitment”

Corporate Visions

Traditional discovery methods frustrate today’s well-informed buyers, who’ve already invested time in identifying solutions. Sellers must adapt by de-escalating commitment, guiding buyers forward without retracing steps, to stay competitive in 2025.

Buyer 52
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Navigating Sales Objections: Brian Parsley’s Secrets to Shifting Focus from Price

Sales Gravy

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Are the Characteristics of the Best Incentive Compensation Plans?

Canidium

You want your employees to go above and beyond, but what incentives do you leverage to motivate these behaviors in your workforce? While performance is often chalked up to the individual worker, leadership can foster a culture of excellence by leveraging the right incentive compensation plans.

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The Hidden Costs of ‘Unlimited’ Email Lookups: Why Lead411 Offers Better Value

Lead411

The Hidden Costs of ‘Unlimited’ Email Lookups: Why Lead411 Offers Better Value Many B2B data platforms promote “unlimited” email lookups as a way to attract users, but often these promises come with hidden limitations, frustrating users who expected a seamless prospecting experience. Platforms like Apollo and Seamless may advertise unlimited access, but the reality is far more restrictive.

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Why quick wins are so important for employees facing tough challenges

Selling Essentials RapidLearning Center

As managers, we’ve all been involved in projects that just seem to wear people down, as well as projects that keep people energized and engaged from start to finish. So is there something about how projects are structured that can account for these differences? A study from the University of Michigan sheds some light on why projects bog down — and what managers can do to prevent this.

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Small Businesses Win the Battle Against Fake Online Reviews

BuzzBoard

In a major victory for small businesses, the Federal Trade Commission (FTC) has issued a new final rule that prohibits the use of fake online reviews and deceptive endorsements. This landmark decision aims to create a more transparent and trustworthy online marketplace, empowering small companies to compete on a level playing field. The ban covers phony testimonials by non-existent customers, company insiders, and even AI-generated reviews as well as followers.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Improving Closing Ratios with the Three Pillars of Digital Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden, representing SalesPOP Online Sales Magazine and Pipeline CRM, sat down with Saul Marquez, the founder and CEO of Outcomes Rocket. With over 20 years of experience in healthcare digital marketing, Saul shared his extensive knowledge on enhancing closing ratios through the three pillars of digital marketing: owned, earned, and paid media.

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Law Firm Digital Marketing: Services That Deliver Results

SocialSellinator

Boost your practice with expert law firm digital marketing services. Learn about SEO, PPC, social media, and more to attract clients and grow.

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Understanding Social Media Marketing: Strategies and Content Creation

SocialSellinator

Discover everything you need to know about marketing smm, from strategies and tools to creating engaging content and measuring success.

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Maximize Your Local Reach: Boston SEO Strategies

SocialSellinator

Boost visibility with expert Boston local seo strategies. Discover keyword research, optimization techniques, and effective analytics.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten