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The new B2B selling environment requires sellers to understand how buyers are making decisions. Buyers are seeking brand strength and expertise in the sellers they choose to interact with. You can optimize these assets, among others, to overcome objections that are increasingly common in this competitive market. The B2B Buying Experience and Overcoming Objections New research from Dentsu underscores just how much the B2B buying experience has changed in recent years.
I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.
The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.
Big Lots, the discount home goods retailer has become the latest major retail chain to file for bankruptcy… But to industry analysts, this is anything but surprising. Here’s what went down. Big Lots’ Bankruptcy Earlier this month, Big Lots announced that the company had filed for Chapter 11 bankruptcy protection… And that the company agreed […] The post On The Chopping Block: Big Lots Files For Bankruptcy appeared first on GCTV.
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Photo by JanBaby via Pixabay Attract the Right Job or Clientele: Keep Your Business Secrets Secret for Growth Whether you run an e-commerce store, a brick-and-mortar retail shop, or a tech startup, there are numerous processes behind the scenes you want to avoid your competition, your customers, or the wider world knowing. The reason is if they got out, the uniqueness of your company will cease as it will no longer be a secret and, therefore, no longer be your big selling point.
After two years of not quite hitting the mark, Best Buy’s revenue isn’t just making a comeback… It’s thriving. Thanks to a new strategy, the company was able to lift itself out of a harrowing slump… But Best Buy still has work to do. How Best Buy Boosted It’s Revenue On August 29th, Best Buy […] The post How Best Buy’s Revenue Keeps Flying High appeared first on GCTV.
After two years of not quite hitting the mark, Best Buy’s revenue isn’t just making a comeback… It’s thriving. Thanks to a new strategy, the company was able to lift itself out of a harrowing slump… But Best Buy still has work to do. How Best Buy Boosted It’s Revenue On August 29th, Best Buy […] The post How Best Buy’s Revenue Keeps Flying High appeared first on GCTV.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: Top 5 Signs Of A Thriving Business for Growth Let’s uncover what empowers some businesses to survive and thrive! Whether you’re an entrepreneur, an investor, or someone keen on the business world, knowing these signs can thoughtfully guide your strategies and decisions. Our collaborative blog offers insights into the top signs of a thriving business for growth that’s in gear to lift off.
On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene
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The Hidden Costs of ‘Unlimited’ Email Lookups: Why Lead411 Offers Better Value Many B2B data platforms promote “unlimited” email lookups as a way to attract users, but often these promises come with hidden limitations, frustrating users who expected a seamless prospecting experience. Platforms like Apollo and Seamless may advertise unlimited access, but the reality is far more restrictive.
As managers, we’ve all been involved in projects that just seem to wear people down, as well as projects that keep people energized and engaged from start to finish. So is there something about how projects are structured that can account for these differences? A study from the University of Michigan sheds some light on why projects bog down — and what managers can do to prevent this.
In a major victory for small businesses, the Federal Trade Commission (FTC) has issued a new final rule that prohibits the use of fake online reviews and deceptive endorsements. This landmark decision aims to create a more transparent and trustworthy online marketplace, empowering small companies to compete on a level playing field. The ban covers phony testimonials by non-existent customers, company insiders, and even AI-generated reviews as well as followers.
In a recent episode of the expert insight interview series, John Golden, representing SalesPOP Online Sales Magazine and Pipeline CRM, sat down with Saul Marquez, the founder and CEO of Outcomes Rocket. With over 20 years of experience in healthcare digital marketing, Saul shared his extensive knowledge on enhancing closing ratios through the three pillars of digital marketing: owned, earned, and paid media.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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