Measuring Sales Performance Starts with a CRM
The Center for Sales Strategy
JULY 30, 2024
Teams that intentionally track performance measures and leading indicators also tend to reach their goals faster and more consistently, especially those who study the data and communicate expectations to their teams. While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.
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