Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

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Top of Funnel B2B Webinar Metrics Marketing 237

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

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Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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Examples B2B Marketing Inbound 208

Sales 2.0

OCTOBER 22, 2014

I’m a big fan boy of David Meerman Scott dating back to his (in my opinion) classic book The New Rules of Marketing and PR. David pretty much defined content marketing about the same time Hubspot were thinking that way and now Hubspot is a newly-minted public company. I read that book in 2008 and it rocked my world. I’d bet on it!

Lead Rank 300

Lead Rank Cold Calling Lead Scoring eBook 300

DiscoverOrg Sales

JULY 19, 2017

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. When bad data ruins a company’s reputation and lands a domain on blacklists, marketers put growth for the entire company in jeopardy. That’s changing.

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Marketo Data Tools Account Based Marketing 174

SocialSellinator

MAY 19, 2024

In today's digital landscape, ebooks have become invaluable tools for businesses and content creators alike. Offering a wealth of information in a convenient, accessible format, ebooks can serve as powerful assets in content marketing strategies.

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eBook Promotion How To Tools 98

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Final Thoughts on YouTube for B2B Marketing. We say yes!

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B2B Marketing Lead Scoring Lead Rank 217

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Who owns the other 60%?

Social Selling 308

Social Selling Social Media Eloqua Twitter 308

SBI Growth

NOVEMBER 19, 2013

It starts with the Marketing departments buyer centered marketing strategy. They can then locate the right marketing collateral needed assist in the buying process. Download my toolkit below that includes a Buyer Persona Assessment Tool.). Generally, marketing teams struggle with producing content.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. tools like Sweetspot or Insideview or Owler. I took a quick look and I recommend you grab a copy. (Oh,

InsideView 301

InsideView Hiring Cancellation Account 301

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Cincom Smart Selling

MARCH 9, 2025

CPQ Tools: The Smart Alternative to Traditional Quoting If traditional quoting methods are a roadblock, Configure, Price, Quote (CPQ) software is the fast lane. By replacing outdated quoting methods with CPQ tools , businesses gain speed, accuracy, and efficiencygiving sales teams the edge they need to close more deals.

Tools 48

Tools Scale Comparison Discount 48

SBI Growth

OCTOBER 21, 2012

Your marketing department must be skilled at stimulating latent demand. My bet is your marketing department is terrible at this. B2B marketing service providers are not very good at this. There is only so much active demand in a given market. This new department is a called an Internal Content Marketing Agency.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Demand Generation Targets Outsourcing Services 314

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Cincom Smart Selling

MARCH 16, 2025

For the sake of simplicity, Im going to toss them all into one of three bags: tools, solutions and systems. Depending on your application and your level of complexity in terms of product, market, price or organization, you may be best served by a simple, free-standing tool, or you may require a more elaborate, full-function integrated system.

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System Tools Software Software 48

SBI Growth

OCTOBER 25, 2013

The market will be flooded with ‘C’ players. Prevent Thrashing – provide him with the tools necessary to prioritize, sequence and execute on strategic initiatives. Consider providing him with this ebook for starters. This includes a number of free tools and templates. Q4 is not prime hiring season for sales leaders. ‘A’

Hiring 303

Hiring How To eBook Follow-up 303

Adaptive Business Services

FEBRUARY 26, 2025

In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. While Nimble has always synced email with my Google Workspace accounts, their introduction of the ability to send group, one-off, messages was a huge step towards email marketing. I am not a marketer or an email marketer.

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Email Marketing Marketing Hiring Segment 62

Steven Rosen

JUNE 25, 2013

These include being systematic, knowing what top performers in your organization look like, having strong assessments tools to make scientific decisions and that the process is rigorously followed. These tools are excellent at identifying potential red flags missed in the behavioral interviews. Click here to Get the FREE eBook!

Hiring 309

Hiring Territories eBook Energy 309

DiscoverOrg Sales

NOVEMBER 29, 2017

So lead generation tools are critical to supporting a company’s growth objectives. This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. This is part 3.

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Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. downloading an ebook), you want to be proactive with your responses. Integrate Chat With Your Marketing Automation and CRM.

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Sales Qualified Lead B2B Lead Scoring Lead Rank 246

Allego

JANUARY 30, 2025

Well also showcase insights from Allegos library of webinars , eBooks , and blog posts to provide you with practical strategies for driving sales performance through modern enablement practices. Get the eBook Now Why Sales Enablement Is Evolving Sales enablement is evolving because buyer expectations have changed.

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Trends Sales Enablement Webinar Metrics eBook 62

SBI Growth

JANUARY 9, 2013

A tool is available for download – a full syllabus of Sales leadership courseware. The below downloadable tool will give over 40 sales leadership skills to choose from. Integrating with Marketing functions. Matt Sharrers’ ebook (Promoted to VP of Sales) includes a set of sample questions. Leverage them as you can.

Sales Leadership 310

Sales Leadership Buyer Persona Exercises Course 310

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Influencer Marketing Hubspot B2B 153

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

DiscoverOrg Sales

JULY 5, 2017

A sales rep or account manager “owns” the Novartis whale account on the sales side, and Marketing “owns” anything defined as a campaign. And as an ABE company, marketing will take the lead on campaign activities because they are the team with that kind of expertise. Read our Ultimate Sales Effectiveness Toolkit ebook.

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

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B2B Intent Signal Customer How To 277

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Nutshell

NOVEMBER 28, 2024

In this blog, we’ll dive into how you can craft opt-in email marketing forms that people actually want to sign up for. Table of Contents What is opt-in email marketing? Opt-in email marketing refers to sending emails to individuals who have explicitly consented, or “opted in,” to receive communications from you.

Email Marketing 62

Email Marketing Examples Marketing Discount 62

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

Hubspot Sales

JUNE 5, 2020

As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Let's start with digital marketing. Simply put, digital marketing involves connecting with and influencing your potential customers in the online space. Digital Selling. times more chance of meeting a decision-maker.

Paid Content 139

Paid Content Social Media Marketing Lead Rank 139

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Paid Content Lead Generation Lead Rank Lead Scoring 264

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool.

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Account Based Marketing Account Video Decision Maker 46