eBook Marketing Tools 
SBI Growth
AUGUST 3, 2013
She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.
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Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.
Zoominfo
AUGUST 21, 2019
There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Zoominfo
MAY 27, 2019
All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.
Sales and Marketing Management
OCTOBER 29, 2018
Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.
Advertiser: ZoomInfo
These aren't just fancy tools — they're real game-changers. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.
Advertiser: ZoomInfo
And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions. How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale.
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan.
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