Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Pipeliner

AUGUST 20, 2024

10 statistics about Artificial Intelligence (AI) and Marketing: 1. 48% of marketing leaders prioritize AI and machine learning [CompTIA] 2. 107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 55% of marketers use AI for audience segmentation and targeting [ Statista ] 5.

Marketing 52

Marketing eBook Forecasting Segment 52

Pointclear

SEPTEMBER 4, 2018

B2B marketers are certainly aware that business marketing data degrades quickly. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. We have an ebook that provides more information. Want to know more?

eBook 100

eBook PointClear Lead Rank Revenue 100

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Get started with our free eBook !

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

eBook 45

eBook Customer Opportunity Marketing 45

Fill the Funnel

MAY 5, 2014

Fast eBook Covers was created for those of us that know what we want and need to easily create these images fast with professional results. I have been using Fast eBook Covers for over a month now, and I really like what is created with this online web tool. The key benefits of Fast eBook Cover are: Drag and drop easy.

eBook 118

eBook Licensing Top of Funnel Skype 118

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

eBook 56

eBook SAP Banking Exercises 56

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

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Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

FEBRUARY 25, 2020

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […].

B2B 207

B2B Social Media eBook Advertising 207

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% What Content Do They Want? These pages: Make up 32.7%

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Fill the Funnel

MAY 22, 2018

If you have been creating and sharing content online for any length of time, you have probably experienced the gut-twisting feeling when you discover your eBook or slide deck is being shared freely around the web. I’m talking about that whitepaper or eBook, or even that […].

eBook 102

eBook Top of Funnel How To Funnel 102

Steven Rosen

NOVEMBER 7, 2023

As we dive into a new year, fresh with possibilities and opportunities, one critical element separates top-tier sales and marketing executives from the pack: a laser-focused execution plan. This is precisely why I’ve dedicated much of my career to addressing this challenge and distilled my findings into this eBook.

eBook 156

eBook Strategy Account Sales 156

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Partners in Excellence

SEPTEMBER 28, 2014

Marketing and sales really need to get their acts together. I’m almost hesitant to click on a download for an eBook or White Paper. Actually, that’s a fair trade for an eBook. I downloaded two eBooks from different companies. One was an eBook on Sales Management, containing 2 articles featuring me.

eBook 92

eBook Lead Rank Lead Scoring Ideal Customer Profile 92

Steven Rosen

JUNE 1, 2014

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Each year, Top Sales World engages a small team of professional researchers to discover who are the sales and marketing experts, who genuinely influence the way we think, and sell.

Influencer 298

Influencer Marketing Social Media eBook 298

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. .

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Prospecting 130

Prospecting Marketing Top of Funnel Segment 130

DiscoverOrg Sales

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. Grab our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. Lead lists.

Account Based Marketing 145

Account Based Marketing Marketing Lead Scoring Lead Rank 145

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

criteria for success

AUGUST 1, 2022

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Discussion with Jeff Risley: In this episode, we cover: The ins and outs of revenue marketing. The need for integrated marketing technologies. Revenue Marketing by Saxum.

Marketing 97

Marketing Social Media Twitter eBook 97

criteria for success

APRIL 8, 2019

In this episode of Let’s Talk Sales, I interview our former Director of Sales & Marketing, [ ] The post Let’s Talk Sales! Hiring eBook Interview – Episode 141 appeared first on Criteria for Success. eBook – The Ultimate Guide to Hiring for Sales Managers. Hope you had a great weekend, Let’s Talk Sales listeners!

Hiring 40

Hiring eBook Salary Retention 40

A Sales Guy

OCTOBER 11, 2012

Free ebooks, white papers, webinars etc. When a company offers an e-book on How to Get the Most out of Facebook, or a white paper on Cold Call Techniques in exchange for our information we are obligated to share it if we want the ebook. Content marketing is a legitimate and less intrusive marketing medium.

eBook 102

eBook Cold Calling Webinar Metrics Facebook 102

SalesFuel

JUNE 3, 2024

73% of SMBs lack confidence in their marketing strategies, says Constant Contact in a recent report. In order to build an innovative digital marketing framework, your SMB clients need a few questions answered. SMBs Need an Innovative Digital Marketing Framework Which Marketing Channels Should They Leverage?

Marketing 52

Marketing Ideal Customer Profile Constant Contact Channels 52