Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. AI-driven platforms and third-party research shape their decisions before you even know theyre in the market. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Course 265

Sales and Marketing Management

MAY 31, 2022

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

Research 177

Research Marketing Strategy Company 177

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

MARCH 13, 2019

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. Let’s get into it! The best part?

Journal 233

Journal Marketing Energy Harvest 233

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

SBI Growth

AUGUST 27, 2019

It is well-documented that CMOs now need to be revenue generators. Gone are days of being primarily measured on brand reach and field marketing events. The modern-day CMO works with the CRO in driving revenue and making the number. However, in.

Revenue 276

Revenue Marketing B2B Strategy 276

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Paula has been working in the technology field for 30 years and leads sales and marketing teams across the US, UK, Europe and currently expanding into Asia.

Marketing 209

Marketing Webinar Metrics Enterprise Enterprise 209

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? Language Translation : GPT models are adept at translating languages, which can be a great asset in international communications and understanding foreign language documents. The post GPT Tools for Sales & Marketing appeared first on SMEI.

Tools 156

Tools Marketing Face-to-face Webinar Metrics 156

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

DiscoverOrg Sales

SEPTEMBER 26, 2017

Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). Recently, we brought a new HR dataset to market.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

Hubspot Sales

JULY 19, 2024

is best for creating marketing reports or sales presentations. Upon entering the workspace, I could make a presentation with AI, start with a template, import a document from Google Docs, or create my own. Best For Tome is best for creating presentations from existing documents. 40/month for teams if billed annually.

Google 110

Google Enterprise Enterprise Analytics 110

Steven Rosen

OCTOBER 25, 2018

Experts estimate that 90 percent of companies fail to execute their marketing strategies. If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. It sounds so basic, doesn’t it? Measurement.

Strategy 373

Strategy Objections System Meeting 373

Sales 2.0

OCTOBER 25, 2021

If the processes that admins need to perform are well-documented, admins can be onboarded quickly and the number of admins can be scaled up quickly. Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks. Delegate: Many of the tasks above can be delegated to an admin.

Territories 396

Territories Compensation Scale Decision Maker 396

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Each segment, whether SMB, mid-market, or enterprise, has its own nuances, but they all share a familiar core.

Hiring 108

Hiring Scale Pivotal Enterprise 108

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Sales and Marketing Management

OCTOBER 16, 2020

If that bar is not documented, championed, and followed, then there’s no way you will get consistent actions or results from your team. Aaron McClung is the founder and principal of AM, a full-service branding, marketing, and technology firm in the Dallas/Fort Worth area. How can that happen if they’re not articulated? Consistency.

Benefit 317

Benefit Company ACT Energy 317

Sales and Marketing Management

APRIL 24, 2020

Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . Marketing technology guru Scott Brinker has been tracking and documenting the growth of the marketing technology landscape for almost a decade.

Data 240

Data B2B Ideal Customer Profile Strategy 240

SocialSellinator

DECEMBER 29, 2022

Having a documented content marketing strategy is critical to the success of your overall digital marketing efforts. After all, your content will help you attract and engage your target audience, drive traffic to your website, and build relationships with your customers.

Strategy 119

Strategy Marketing Customer 119

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. The other major hurdle? Another major differentiator?

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Pipeliner

NOVEMBER 7, 2024

Actionable Advice: Process Documentation: Document your sales process in detail and ensure all team members are trained on it. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Hiring 105

Hiring Video Lead Rank Lead Scoring 105

Mereo

MARCH 5, 2025

But with so many moving pieces, how do you bring your solution marketing teams efforts together to best support the revenue motion? This cannot be an assumed source of truth or disjointed resources you hope your marketing and sales professionals will pick up on. With it, you develop a common understanding of market and buyer dynamics.

Marketing 41

Marketing Face-to-face Engineering Trends 41

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Company 111

Company Scale Retention Margin 111

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. And GPT-specific platforms like OpenAIs documentation can also provide foundational knowledge.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Sales and Marketing Management

JULY 14, 2022

The link between productivity and employee well-being is well documented. The post Practical Tips to Boost Productivity Through Employee Well-Being appeared first on Sales & Marketing Management. By implementing some simple changes, you can help your team achieve more.

Marketing 177

Marketing Sales 177

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Hubspot Sales

OCTOBER 10, 2024

But one area that escaped me was how businesses marketing by phone could continue to do so. After jumping into the fine print , I learned there are two legal bases that businesses can use to justify processing personal data for direct marketing: legitimate interest and consent. Was B2B cold calling still legal?

Cold Calling 80

Cold Calling How To Guidelines Hubspot 80

Hubspot Sales

OCTOBER 17, 2024

Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Consent can be obtained through a signed written document, a recorded phone call, or an electronic signature. This should include call logs, consent forms, and any other relevant documentation.

Cold Calling 104

Cold Calling Telemarketing B2C Guidelines 104

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Data 251

Data B2B Churn Buyer Persona 251

Mereo

FEBRUARY 26, 2025

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus on how solutions uniquely address them or consider how they create value. Creating and maintaining authentic solution marketing content can be daunting, especially across multiple audiences, industries or lines of business.

Marketing 36

Marketing How To Social Media Scale 36

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. We noticed that ~40% of the churned customers struggled with defining their Ideal Client Persona (ICP), which led to unsuccessful marketing campaigns." Aside from automating tasks, streamlining your sales documentation is another way to save your sales pros time.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. A Defined Total Addressable Market of Companies and Contacts To effectively manage data, you need to define your TAM.

Lead Rank 147

Lead Rank Lead Scoring Data CRM 147