Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Software 130

Software Software Account Data 130

Hubspot Sales

NOVEMBER 28, 2022

Sales is the lifeblood of every business. While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. That includes simplifying lead distribution and management. What is lead distribution software? The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Sales 2.0

NOVEMBER 12, 2012

I interviewed sales manager, sales person, sales trainer and all around smart guy Jorge Soto. I asked Jorge about how he uses Sales 2.0 Jorge, I know you are a fan of Sales 2.0 You are running a sales/biz dev effort now. What are your main goals in this role and how are you applying Sales 2.0

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Sales 2.0

APRIL 23, 2020

The chart shows the disproportionate distribution of revenue, between enterprise and small companies. If you don’t sell to the enterprise market, it’s very likely your competitors will. It’s very likely under those circumstances that they will overtake you in their delivery capabilities and their market penetration.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. Does it follow a PLG or Sales-Led Growth (SLG) model? The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 113

Channels Scale Strategy Distribution 113

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Distribution Pricing Journal

SEPTEMBER 20, 2023

Even distribution companies – long held up as examples of companies who require large amounts of on-premise work – have turned to remote and hybrid work for certain types of employees. Distribution pricing mangers play a huge role in the success of your company.

Distribution 97

Distribution Infor Face-to-face Hiring 97

Zoominfo

MARCH 29, 2018

As a marketer, your results are directly dependent on strategy and budget. Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. 5 Signs You’re Not Tracking Marketing ROI Effectively: You let marketing trends dictate your strategy.

ROI 219

ROI Marketing Scale Campaigns 219

Sales and Marketing Management

MAY 10, 2020

The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. Encouraging the Team Through Changing Sales Climates. To me, the most important role of management is to motivate and remove obstacles for their sales teams. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Scoring Lead Rank 302

Sales and Marketing Management

JUNE 24, 2024

Co-sponsoring an incentive program with a channel partner not only distributes the financial load but also enhances the program’s impact. The post Stretch Your Incentive Budget with Channel Partner Co-Sponsorship appeared first on Sales & Marketing Management.

Incentives 226

Incentives Incentive Channels Distribution 226

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

SEPTEMBER 22, 2022

A well-defined channel strategy is critical to finding the best ways to get a product to the end customer, most typically through intermediaries in the distribution network and, from there, to a reseller or vendor that makes the final sale.

Marketing 159

Marketing Distribution Vendor Channels 159

DiscoverOrg Sales

SEPTEMBER 28, 2017

The account-based approach is an increasingly common undertaking by marketing and sales departments. But the biggest account-based killer is still at large: Lack of sustained focus from Sales. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy. Now the AE owns the list.

Account Based Marketing 237

Account Based Marketing Demand Generation Targets Ideal Customer Profile Account 237

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Right after he registers, a welcome email is automatically distributed.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

SBI Growth

JUNE 15, 2021

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

Marketing 250

Marketing Strategy Distribution Top of Funnel 250

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Territories 264

Territories Outside Sales Field Sales Segment 264

SalesFuel

FEBRUARY 10, 2025

These businesses are dedicated to increasing sales and profits. Their laser focus on their content marketing cycle explains some of their success. Market Conditions The Hinge Research Institutes 2025 study of High Growth firms includes input from 770 businesses representing a wide cross-section of industries.

Paid Content 59

Paid Content Outsourcing Services Marketing Social Media 59

The Pipeline

JUNE 9, 2020

Some years ago, I wrote a piece about how you should lead a sale in a way that resembles a four-legged stool. Given the changes and opportunities in the market, it’s time for new legs on an old stool. Sales to Economic buyer; C-suite to C-suite; ops to ops; finally finance to finance. By Tibor Shanto. New Economy New Leaders.

Pivotal 354

Pivotal Hiring Face-to-face Distribution 354

SalesFuel

DECEMBER 20, 2024

Between 2022 and 2024, surveyed business leaders have given declining scores to their sales and profit performance. One way to improve this situation is to use the best B2B market intelligence. In seeking a solution to this gloomy outlook, businesses should consider adjusting their marketing strategy.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Sales and Marketing Management

JUNE 24, 2019

Author: By Brad Soper, Lisa Jaeger and Alexander Stahmer While there are no shortcuts to creating and implementing an effective, long-term sales strategy, there are five actions sales teams can take to get that strategy on track – and keep it there – by generating more sales from existing customers. . Use heat maps.

Customer 238

Customer Churn Segment Media 238

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. This can make alignment between the two difficult.

Data 246

Data Intent Data How To Intent 246

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Skip Ahead: Newsletter distribution. Tracking source to sale. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

DECEMBER 4, 2024

With the enormous amount of ads and other marketing messages the average person views per day (somewhere between 4,000 and 10,000), it’s more important than ever to stand out as a brand. That’s the essence of disruptive marketing, a practice that has been around for as long as people have sold and people have bought. Download it today!

Marketing 62

Marketing Social Media Campaigns Consumer 62

Sales and Marketing Management

JANUARY 12, 2018

Author: Jim Ninivaggi Many companies have their annual sales kickoff (SKO) meetings approaching. In other cases, it could be more useful to have a conceptual theme – one that aligns the sales force’s thinking and actions in the year ahead. Here are six secrets to make your meetings a hit and not a miss.

Motivation 243

Motivation Retention Groups Construction 243

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Sales and Marketing Management

MAY 14, 2020

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), such as sales onboarding and training sessions, and even sales meetings?

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set up Email Automation? Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262