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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. They collect the data in real time, but they need time to process and package it for their customers.

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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. And make sure your customer and prospect data is current and complete.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. What is Intent Data? Intent data is designed to uncover buying opportunities. Intent Data Insights from COVID-19 U.S.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? They collect the data in real-time, but they need time to process and package it for their customers.

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How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. The solution: intent data. What is intent data? Tactics: Collect Freemium User Data.

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The Demand Generation Strategy Guide

Zoominfo

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.