Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. What is Intent Data? Intent data is designed to uncover buying opportunities. Glad you asked!

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. The solution: intent data. What is intent data? Marketing (or specifically ABM).

Intent Data 92

Intent Data Lead Rank Intent Enterprise 92

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. These are just a few pillars that define demand generation.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. And How Can They Help Marketers? When it comes to ideal customer profiles (ICPs), you need more than just firmographic data. And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing.

Hiring 127

Hiring Marketing How To Intent Data 127

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JANUARY 27, 2023

While it’s true that door-to-door salesmen had few other options to distribute their wares, it’s also true that they were prospecting in a highly effective way. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Lead411

OCTOBER 27, 2022

How to determine Total Addressable Market (TAM) with Analysis. What is the size of your potential market? Imagine who would buy your product or service if you had a monopoly on the market place, meaning zero competition. What is my ICP – your ideal customer profile is useful to determine every possible market segmentation?

Ideal Customer Profile 21

Ideal Customer Profile Analysis Lead Rank Buyer Intent 21

Zoominfo

MARCH 4, 2024

Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It GTM Plays Automated go-to-market plays that can rapidly scale your business.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. And in that pursuit, we’ve learned data is best served with context. What is Intent Data? Intent data is designed to uncover buying opportunities. Glad you asked!

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Inaccurate data means leads aren’t routed properly to sales. What’s it take?

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Sales Hacker

OCTOBER 27, 2023

Nicole Wojno Smith , VP of Marketing at Tackle successfully runs this playbook. While this may be more challenging considering remote team distributions, there are still those that are in the same city if not office. If distributed, there are opportunities to attach visits to events that teams are attending. Indirect ways.

Pipeline 124

Pipeline Distribution Intent Data Intent 124

Zoominfo

FEBRUARY 28, 2024

I maintain their portfolios, and help identify and distribute leads that align with their specialty in the fundraising space,” Slauter says. Some were skeptical of the intent data,” Slauter says. We’ve been able to collaborate across so many departments here with our marketing team,” Slauter says.

Intent Signal 130

Intent Signal Nonprofit Face-to-face Scale 130

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Doing this upfront work will save you from one of the biggest mistakes marketers make when it comes to ABM: targeting broad groups of people in a large company. Inaccurate or generalized targeting means wasted time and money.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

SBI

AUGUST 7, 2018

having a big effect on the conditions in an area such as business: “New technology can create a game-changing shift in a market.” Account data can be used to massively accelerate time to value for salespeople by helping them understand what buyers are interested in and how to best engage with them. game chang·ing.

Lead Rank 95

Lead Rank Company Collateral Lead Scoring 95

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They start worrying about how many touchpoints are sales and marketing hitting.

Account Based Marketing 113

Account Based Marketing Top of Funnel Ideal Customer Profile Account 113

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 100

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 100

SBI

SEPTEMBER 12, 2018

Everstring @Everstring All the data you need to win more deals. The most accurate firmographic, technographic and intent data to help you build pipeline and close deals faster. Zilliant @Zilliant Use data and artificial intelligence to capitalize on business complexity in B2B manufacturing, distribution and industrial services.

Vendor 106

Vendor InsideView Hotels Hiring 106

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Crunchbase

JULY 2, 2021

One of the more valuable metrics that sales intelligence tools provide is intent data — buying signals that indicate when prospects are likely to convert. Sales intelligence improves your content marketing efforts. The insights it provides can also benefit your marketing teams. Conclusion.

Ideal Customer Profile 98

Ideal Customer Profile Top of Funnel How To Social Media 98

Vengreso

JANUARY 8, 2021

Here are a few reasons: Modern buyers are engaging with sellers later in the sales cycle, conducting independent research and making it hard to obtain buyer intent data. CRMs do not gather data from non-traditional touchpoints such as social media or live chat, but only from direct interactions between the seller and the prospect.

Sales Forecasts 117

Sales Forecasts Forecasting Revenue Lead Rank 117

Allbound

DECEMBER 18, 2019

Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Training our distribution centers has a direct impact on how they train our resellers.”.

Channels 83

Channels Face-to-face Intent Data Intent 83

Chorus.ai

NOVEMBER 5, 2020

On this week’s Weekly Briefing, Jim Benton was joined by Latane Conant , the Chief Market Officer at 6sense. You read that right: Chief Market Officer. Leaving off the “ing” is an intentional shift that is the foundation of Latane’s perspective as a CMO. It’s abous making strategic shifts in the market and playing offense.

Lead Rank 62

Lead Rank Account Data Marketing Qualified Lead 62

PandaDoc

SEPTEMBER 17, 2024

Salesforce There are some benefits to being one of the biggest players in the market when it comes to CRM software tools. As an online collaboration tool, Salesforce is great because it’s the de facto CRM tool on the market and has been for some time. 5 Capterra Rating: 4.5/5 5 Capterra Rating: 4.4/5

Tools 98

Tools InsideSales Top of Funnel SalesForce 98

Sales Evangelist

DECEMBER 29, 2019

It’s a manufacturing marketing agency that helps manufacturers transform their marketing and sales apparatus by making it more digital in nature. He is also a co-host of the podcast called The Kula Ring, a podcast that focuses on manufacturing marketers and telling their stories. Carman Pirie is the co-owner of Kula Partners.

Strategy 52

Strategy How To Scale Follow-up 52

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management. How Do You Measure Data Quality?

Ideal Customer Profile 189

Ideal Customer Profile Prospecting Intent Data Trade Show 189

DiscoverOrg Sales

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data quality and management. How do you measure data quality?

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. The result?

Lead Rank 147

Lead Rank Lead Scoring Data CRM 147