The ABM Cookbook for Sales Teams: 5 recipes to keep Sales 100% focused on target accounts
DiscoverOrg Sales
SEPTEMBER 28, 2017
But the biggest account-based killer is still at large: Lack of sustained focus from Sales. The most common issue we see is the difficulty Sales has sticking to the same accounts on a long-term basis, which is necessary for an account-based approach. They admit to the efficiency of an ABM strategy. But this is all theoretical.
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