Sales 2.0

NOVEMBER 12, 2012

We are going to continue to use Linkedin and Twitter for outreach and experiment with some inbound marketing tactics. HubSpot does an amazing job at creating social media distributed content and making sure that all their sales and marketing team members have a strong presence. This week is one of those weeks.

Hiring 384

Hiring Jigsaw Social Media Cold Calling 384

Distribution Pricing Journal

SEPTEMBER 20, 2023

Even distribution companies – long held up as examples of companies who require large amounts of on-premise work – have turned to remote and hybrid work for certain types of employees. Distribution pricing mangers play a huge role in the success of your company.

Distribution 97

Distribution Infor Face-to-face Hiring 97

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation? Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Sales and Marketing Management

JUNE 4, 2017

Typically dispersed across territories far and wide, and always on the go, face-to-face communication is often overridden by email, voicemail and text. And just like their coworkers at headquarters or in the distribution center, salespeople need to be kept engaged and aligned to company values and goals. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Right after he registers, a welcome email is automatically distributed.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Sales and Marketing Management

AUGUST 3, 2017

Author: Mark Magnacca A distributed workplace is increasingly becoming the norm in most organizations, particularly with sales and marketing departments – a trend that is enabled in part by technology advancements that have made it viable, though not necessarily ideal, for teams to work together while being geographically dispersed.

Video 180

Video Face-to-face Distribution Hiring 180

Cincom Smart Selling

APRIL 10, 2025

Introduction What is the biggest challenge that a sales team faces? No matter which product you sell, which strategies you adopt, or how big the sales team is, the biggest challenge that sales teams face is stagnant sales growth. 3- Increase market share by expanding to new geographic regions. What is Channel Sales?

Channels 48

Channels Strategy Retail Distribution 48

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. These are just a few pillars that define demand generation.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

SEPTEMBER 28, 2017

The account-based approach is an increasingly common undertaking by marketing and sales departments. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy. At ABM Orkestra , we have helped dozens of companies solidify their account-based marketing strategy.

Account Based Marketing 237

Account Based Marketing Demand Generation Targets Ideal Customer Profile Account 237

Nutshell

DECEMBER 4, 2024

With the enormous amount of ads and other marketing messages the average person views per day (somewhere between 4,000 and 10,000), it’s more important than ever to stand out as a brand. That’s the essence of disruptive marketing, a practice that has been around for as long as people have sold and people have bought. Download it today!

Marketing 62

Marketing Social Media Campaigns Consumer 62

Zoominfo

MAY 20, 2019

With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. Create and distribute an agenda. If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. Let’s get started! If so, you’re not alone.

Meeting 221

Meeting Distribution Follow-up Objections 221

Hubspot Sales

JUNE 26, 2019

Think of product-market fit as the moment when “your customers become your salespeople.” Daniel Ek, CEO of Spotify, recognized that many of the necessary pieces for product-market fit were already in place when music-sharing platform Napster collapsed in 2001 following allegations of copyright infringement.

Industry 135

Industry Marketing How To Face-to-face 135

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. For a deeper look at AI, check out the following blog post: Artificial Intelligence and Marketing. If you’re not familiar with AI, it can be difficult to know where to begin.

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Allego

AUGUST 24, 2021

Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. B2B deals are high-cost, span multiple touchpoints, and take months to close.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Zoominfo

DECEMBER 16, 2020

Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. Let’s start with a reminder: CRMs have a purpose. It’s not just reps who suffer, either.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Partners in Excellence

JANUARY 24, 2024

Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. We can, for instance, ask it for issues facing certain roles. We can ask it to look at certain industries/markets, or types of companies. The LLMs will provide ideas, insights. There’s always a gap.

Distribution 146

Distribution Lead Rank Face-to-face Analysis 146

BuzzBoard

MARCH 17, 2025

Well, theyre seeking a trusted partner who shares their values and understands their unique needs so that clients achieve their marketing as well as business goals. Learn how to humanize your brand and enhance your client relationships by showcasing the force behind your digital marketing strategy.

Ideal Customer Profile 52

Ideal Customer Profile Scale Marketing How To 52

Awarathon

APRIL 25, 2025

In today’s fast-paced sales landscape, having a sharp go-to-market strategy is no longer optionalits essential. With evolving customer behaviors, product cycles, and competitive dynamics, sales and marketing teams need smarter tools to stay ahead. Simulations adapt to specific industries and customer personas.

Scale 52

Scale Coaching Sales Qualified Lead Hiring 52

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. On the surface, it is.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Allego

NOVEMBER 10, 2021

Sales teams are facing unprecedented change and sales enablement must adapt to help organizations succeed is the main message of Forrester’s recent report, Is Your Sales Enablement Ready To Level Up? According to Forrester, four key market drivers impact B2B sales enablement teams. What Business Pressures Impact Sales Enablement?

Report 141

Report Sales Enablement Face-to-face Maximizer 141

Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Marketing alignment: A short module refining messaging based on new sales conversations. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone. Did you know?

Marketing 52

Marketing Objections Training Retention 52

Highspot

JANUARY 30, 2025

Key Takeaways Live Event Training ensures sales, marketing, and customer success teams receive consistent, real-time information to enhance learning outcomes and revenue team performance. Event-based learning equips GTM teams to adapt swiftly to market shifts and business goals, driving continuous growth and readiness for any challenge.

Training 59

Training Scale Webinar Metrics Face-to-face 59

Sales and Marketing Management

MAY 25, 2017

Author: Matt Keowen, Guidebook Mobile-first mandates are taking sales and marketing organizations by storm. Similar to how Squarespace and Wix democratized website building, app platforms have democratized mobile app building, allowing marketing and sales teams to create apps without involving a developer or IT.

Collateral 136

Collateral Distribution Scale Face-to-face 136

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

SBI

MARCH 18, 2021

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Allego customers were already fairly savvy given many of them were using Allego to keep their distributed sales teams connected pre-pandemic. Another example of how teams are using Allego is sharing best practices.

Hiring 164

Hiring Face-to-face Video Distribution 164

Allego

MARCH 9, 2021

Marketers and salespeople have traditionally spoken different languages. Marketers stand outside of that space, often working in a bubble they often struggle to get out of. As a result, marketers spend time and effort crafting and perfecting the materials they think sales needs, only to have them go unused.

Sales Enablement 121

Sales Enablement Marketing Intent Video 121

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. Why circle back and polish up a brand new intent engine?

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Allego

FEBRUARY 2, 2021

When we suddenly became a completely distributed team, we lost our common touch point,” says Bzdel. “We We had to figure out how to virtually communicate in ways that supported connection and engagement and enabled us to keep our fingers on the pulse of what is happening in the market—and with our teams. . “We Why am I there?

Sales Leadership 127

Sales Leadership Face-to-face Distribution Webinar Metrics 127

Allego

JULY 16, 2020

Working across the organization—Distribution, Marketing, Product Management, Investments—we developed scripts and got people to rehearse them, then asked the best people to record a video to share with the team. They’re simple to understand and remember. Over time, slogans get to be memorable through repetition and consistency.

Face-to-face 151

Face-to-face Lead Rank Lead Scoring Harvest 151

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Sellers are facing one of the most difficult buying landscapes in recent memory—and they need your help. Activate Content.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

NOVEMBER 25, 2020

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. He often used content created by the marketing team as an excuse to reach out.

Top of Funnel 111

Top of Funnel Ideal Customer Profile Marketing Webinar Metrics 111

Allego

FEBRUARY 14, 2022

For some marketing teams, in fact, their story is a tragedy, with sales using only 30% of the enablement content that marketing creates. Sometimes it’s a matter of sales and marketing not being in alignment. Allego’s chief marketing officer, Wayne St. The struggle to create content that sales loves is real. Amand says.

Distribution 133

Distribution How To Scale Webinar Metrics 133

Highspot

JULY 15, 2020

Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. Marketers can’t afford to ignore that today video is a prominent fixture of nearly every successful marketing initiative, regardless of industry.

Video 96

Video Top of Funnel Marketing Face-to-face 96

Zoominfo

OCTOBER 22, 2018

The social media landscape is constantly in a state of change—and although it can be difficult to keep up at times, modern marketers must make an effort to do so. Therefore, if your content marketing strategy doesn’t mirror the evolution of social media, you risk a slow and steady decline in your social media reach and engagement.

B2B 180

B2B Social Media Consumer Media 180