Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. Marketing departments create brand language that resonates with buyer personas.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

The Pipeline

JUNE 4, 2019

The risk is that buyers will discount your claims; you need only look at feedback buyers are providing. Once they discount claims of success, how soon before they discount what they believe your product can actually do? About 600% of that was environmental; they weren’t prospecting before I showed, then they were.

Discount 268

Discount Vendor Quota Buyer 268

The Pipeline

AUGUST 27, 2019

Consider travel, time understanding the clients and market, generating leads, and more. They not only give away their time; they pay the prospect for the privilege of doing so. This is exactly what you are doing when you choose to discount instead of sell. If it isn’t quota, then why discount? Below Your Scale.

Wireless 264

Wireless Discount Face-to-face Scale 264

SBI Growth

FEBRUARY 26, 2013

They even track their peers’ marketing and competitive messaging. Overview : Acme was the preferred vendor in the market. These LDRs were well trained and capable of qualifying true prospects. Prospects who did engage were speaking with multiple vendors as well. Prospects were called twice a month instead of once a month.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

MTD Sales Training

JUNE 4, 2019

How many times do you ‘hold something back’ so you can surprise the prospect with that little extra to encourage them to buy? We sometimes cause ourselves problems here, because the prospect may be wondering what else might you be holding back, and have they really got everything they could from you?

Case Study 255

Case Study How To Discount Decision Maker 255

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Day 4 – Product recommendation and Discount. Day 5 – Discount Reminder.

Case Study 237

Case Study Discount Webinar Metrics How To 237

The Pipeline

APRIL 6, 2021

Most salespeople are way over reliant on their product while prospecting or selling, continuing to lead with and hype features/benefits. But as Mike Tyson said, the best made plans are laid out by the first punch or prospect objection. Doing a much better job selling the manager on the discount than selling the value to the prospect.

SME 299

SME Lead Rank Lead Scoring Discount 299

Understanding the Sales Force

AUGUST 15, 2014

I was following a discussion in the Hubspot VAR Group on LinkedIn , where the question posed to the group was whether or not the first sales hire should be a sales or a marketing person. Hubspot''s VAR''s are all marketing agencies specializing in inbound marketing. You are Not the Market Leader. Should I back out?

Inbound 265

Inbound Hiring Hubspot Lead Gen 265

The Pipeline

JULY 15, 2013

If you prospect regularly, a common push back you get from potential buyers is “it’s not a good time”, or “the timing is wrong”, or any variations on that theme. What the Status Quo prospect is saying is that they don’t have time to waste on another value proposition, or you history of accomplishments. Not for you, the time is now.

Cold Calling 303

Cold Calling Objections Vendor Call-back 303

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

Channels 174

Channels Demographics Intent Marketing 174

DiscoverOrg Sales

SEPTEMBER 4, 2018

price discount. The line items you throw in may differ depending on your offering – but the price discount should always be last. When people are asking for discounts, Wernke says, they’re asking if what they’re buying is going to be successful. So any discounts should be last. additional product and services.

Closing 286

Closing B2B Decision Maker Discount 286

Sales and Marketing Management

JANUARY 14, 2019

If you have a solution that fits their needs, you can offer it to them in the exact context and phrasing of your prospect, ultimately leading to bigger and better sales. A focus on closing sales can also cause salespeople to spend too much time chasing down leads that will never close, instead of moving on to new prospects.

Negotiation 292

Negotiation Sales Process Strategy Discount 292

Nutshell

NOVEMBER 28, 2024

In this blog, we’ll dive into how you can craft opt-in email marketing forms that people actually want to sign up for. Table of Contents What is opt-in email marketing? Opt-in email marketing refers to sending emails to individuals who have explicitly consented, or “opted in,” to receive communications from you.

Email Marketing 62

Email Marketing Examples Marketing Discount 62

No More Cold Calling

APRIL 26, 2018

More than 10 years ago, a marketing agency told me most sellers cave on price before prospects even ask for a discount. We’ve trained our buyers to expect discounts and that everything is negotiable. Price isn’t an issue with referral business. Sadly, that behavior continues in sales negotiations today.

Negotiation 237

Negotiation Referrals Lead Qualification Discount 237

Zoominfo

JUNE 25, 2021

Number of emails sent helps companies understand the number of prospects discovered per number of emails sent. It also helps assess prospect interest in messages sent by your team. and appointments made with prospects. Closing the largest deals sometimes isn’t enough; consider costs that influence prospecting and retention.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Sales 2.0

SEPTEMBER 8, 2018

Testing is for marketing not sales. The more time I spend in sales and marketing, the more I see overlap between these areas. Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. The key area to track in my view is prospecting. It doesn’t to me.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” It's relatively self-explanatory. Let's get a little more perspective on the various kinds of business emails you can send.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

SBI Growth

NOVEMBER 30, 2013

Buyers, markets, and competitors are constantly changing. For example: does their digital brand convey expertise solving your customers’ market problems? Are they adept at Social Prospecting? Take vacation when your customers and prospects take vacation. Into a file, never to be seen again until next year.

Policies 303

Policies Incentives Incentive Channels 303

Zoominfo

FEBRUARY 21, 2018

In-person interaction is the best way to create meaningful relationships with prospects. That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). Promote your booth: First and foremost, tell your prospects where they can find you.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Zoominfo

JANUARY 24, 2019

And how can you determine what type of content is going to resonate with your prospects? The answer to each of these questions and the key to content marketing success is something called content mapping. The first step to effective content mapping is analyzing your buyer’s journey—or the path a prospect takes to become a customer.

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Zoominfo

APRIL 12, 2018

If you aren’t diligent about database maintenance , you’ll run your email marketing program into the ground. 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate ( source ). Offer a discount. And there you have it- seven important steps to take if you want to succeed at email marketing.

How To 202

How To eBook Discount Email Marketing 202

Hubspot Sales

DECEMBER 2, 2024

As someone with extensive experience leading teams of SDRs, I'll be the first to tell you that keeping both reps and prospects engaged with the holidays on the horizon is every bit as tricky as it is essential. You don't have to have your team berate prospects, wide-eyed and frantic, yelling, “THERE IS LITERALLY NO MORE TIME!

Incentives 98

Incentives Incentive Intent Closing 98

Hubspot Sales

MARCH 18, 2024

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting.

Discount 111

Discount ROI Comparison Loyalty 111

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

The Pipeline

AUGUST 20, 2019

For example, when I ask some reps why they are not prospecting, I’ll get different excuse based on time of year and state of their pipeline. As though every potential prospect picks up and leaves town. What makes you think your prospects can’t do all that and chew gum at the same time? Normal Function.

Pipeline 254

Pipeline Face-to-face Discount Buyer 254

The Pipeline

SEPTEMBER 18, 2018

The others are 80% plus the same; the winner has better salespeople or deeper discounts. Not being nasty, but why not have a bake-off with a couple of copier reps, or call me for the name of a SaaS rep who offered me a discount on the first intro call. ” The silence also works and wares on the prospect too. Silence Sucks.

Vendor 255

Vendor Discount Insurance Insurance 255

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Just look at Facebook. billion active monthly users and counting. Don't get us wrong.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Sales and Marketing Management

SEPTEMBER 26, 2018

According to Marketing Insider Group , 78 percent of U.S. And as a marketing professional, doesn’t it give you just a slight twinge of guilt?). . So, if both buyers and marketers alike are aware of this paradigm shift, why are we all still bombarded with spam and other offerings we simply aren’t interested in?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Discounts, offers, loyalty clubs. Newsletters are near the top of the marketing funnel.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

No More Cold Calling

APRIL 30, 2020

In fact, they didn’t even need to talk to prospects, because they had great tech tools. Today’s the last day to get your discounted copy. The #1 Way to Land Top Prospects Now. They cut advertising, travel, training, marketing, and discretionary expense line items. The #1 Way to Land Top Prospects Now.”).

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Zoominfo

NOVEMBER 11, 2019

To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount. The line items you throw in may differ depending on your offering – but the price discount should always be last. So any discounts should be last.

Closing 191

Closing B2B Scale Decision Maker 191