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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. The post offers tools to make longer-lasting corrections, too. The post offers tools to make longer-lasting corrections, too. Sales incentives can be like square pegs. Here are some real-life examples of poorly designed incentives.

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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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10-Point Inspection for Top Sales Performance

SBI Growth

To make your assessment easy, SBI has created a 10-point Compensation Inspection tool. This simple, free, downloadable tool reveals the vital signs of your plan. Erik Charles is the Principal Incentive Strategist at Xactly Corp. In a recent webinar , Erik noted that: "The total outlay for Incentive Compensation in the U.S.

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5 Proven Ways to Build Customer Loyalty

Zoominfo

Establish an incentive-based customer loyalty program. While there are many different forms of incentives you can offer within your program, here are a few recommendations: Create a tiered incentive program. Offer incentives that speak to your customers’ values. Personalize your incentives.

Loyalty 206
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How to Know Which Partners to Invest In

SBI Growth

In order to help you determine which partners to invest in, we’ve developed the Partner Attractiveness Tool. This is where the Partner Attractiveness Tool comes into play. SPIFFs, Discount Multipliers and other incentives. This is where the Partner Attractiveness Tool can lend a hand. Determine Partner Value.

How To 219
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Best Way to Reduce Discounting: Better Negotiating or Value Selling?

The ROI Guy

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. Choose the right incentives. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ).

Referrals 197