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When to Pivot from an Indirect to Direct Sales Model

SBI Growth

Hiring a direct sales team is expensive. A indirect selling model has plenty of benefits. Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. A fledgling company looking for additional capital to bring on headcount.

Scale 253
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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

Incentive 295
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Four Steps to Successfully Bringing Products to Market

SBI Growth

The sales team didn’t have a chance. The next step to a successful product launch is building a cross-functional team to test and validate product development. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. So do careers.

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The Key to Accelerating Your Sales Initiative

Force Management

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team.

Lead Gen 113
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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

In this series, we ask Sales Tech Executives to talk about Selling as a Buying Experience. NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . Executive Interview: with Pete Gillett, CEO of Zuant. PETE: Yes, absolutely, for sure.

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Strategies For Mastering Sales Messaging — Feat. Dr. Jim Karrh

Sales Gravy

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone. teaches coursework around innovative marketing and sales messaging.

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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. For B2B companies with a complex sales process, more than half need to be outbound sourced.

Revenue 140