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Four Steps to Successfully Bringing Products to Market

SBI Growth

In Step #1 you should prioritize the opportunity that exists inside your prospect universe for the new product. Direct sales team and channel partner communications and training complete. Website, social, digital media, postings to sales and channel portals. A successful product launch starts with a good strategy.

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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

Inbound is highly touted and readily adopted for good reason: Having prospects come to you has obvious, universal appeal. However, since only a small percentage are truly qualified, the cost to nurture them is high—especially if you are using your direct sales team to do it.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. NANCY: HOW DOES YOUR SOLUTION HELP SELLERS IMPROVE THE BUYING EXPERIENCE? .

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Strategies For Mastering Sales Messaging — Feat. Dr. Jim Karrh

Sales Gravy

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone.

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Hiring Sales Reps: 3 Tips for Better, Faster & More Profitable Sales Hires

Sales Hacker

The truth is, customers can glean product information from your sales packet and website. It takes a skilled salesperson to offer unique solutions for customers’ pain points and move prospects through your sales cycle. So what’s the secret to hiring sales reps who can turn into star performers ? Do consider cultural fit.

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5 Steps to An Impeccable 2020 Sales Enablement Strategy 

Crunchbase

Eliminate Silos Between Indirect And Direct Sales Teams. Channel partners are responsible for almost half of the revenue in B2B sales. Without proper enablement and readiness, your channel partners can’t effectively engage with prospects to articulate your unique value proposition.

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Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. NANCY: HOW DOES YOUR SOLUTION HELP SELLERS IMPROVE THE BUYING EXPERIENCE? .