Sales and Marketing Management

DECEMBER 14, 2020

My answer: sales training initiatives. We’re currently in what some might consider the golden age of sales training initiatives. Sales training has grown in importance in the past decade. A closer look at a sales training incentive program. Why consider a sales incentive strategy?

Incentive 295

Incentive Incentives Training Channels 295

Force Management

JANUARY 25, 2024

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team.

Lead Gen 112

Lead Gen Face-to-face Direct Sales Team Channels 112

Vengreso

JULY 30, 2024

Aimed at enabling sales managers to sharpen their abilities, meet team objectives, and maintain a competitive edge, these training programs stand out as transformative experiences that could greatly impact your professional trajectory.

Course 52

Course Sales Management Training Top of Funnel 52

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. The sales team didn’t have a chance. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

Sales Gravy

JULY 21, 2023

Great Sales Messaging Isn't Rocket Science On this episode of the Sales Gravy Podcast, Jim Karrh, Ph.D. You’ll learn how to translate marketing messages into effective sales conversations, whether in person, virtually, or over the phone. teaches coursework around innovative marketing and sales messaging.

Strategy 89

Strategy Face-to-face Lead Rank Lead Scoring 89

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team.

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Janek Performance Group

JANUARY 10, 2023

Of course, one way is to hire more sales reps. But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. While direct selling has its advantages, it’s not always enough for today’s changing markets.

Channels 62

Channels Hiring Retail How To 62