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Businesses must strike a delicate balanceoffering competitive pricing without eroding margins, ensuring consistency across directsales, e-commerce, and partner networks, and adapting to fluctuating costs and customer demands. This is where CPQ software transforms the game.
I recently caught up with a sales rep for a Fortune 500 company that has rolled out an overly complex comp plan with a complicated series of multipliers and significant number of SPIFFs (Sales Performance Incentives. DON’T pit your DirectSales and Account Management/Customer Success teams against each other.
Onboarding New Partners It is essential to implement a well-structured induction process for new channel sales partners to ensure they are equipped and in sync with the company’s objectives. Secondly, allocate a greater investment in materials for channel partners compared to directsales representatives.
Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the directsalesteam. To increase channel sales, it’s vital to keep your product top of mind with your partners. By training and equipping them with the proper tools, you increase their confidence.
Seeking to elevate your leadership capabilities and propel your salesteam toward outstanding achievements? Sales management courses are equipped with the necessary strategies and tools for this purpose. Also, FlyMSG Sales Pro offers tailored training for both individual sales leaders and salesteams.
Those are all things that channel partners, with their established customer relationships, can provide more effectively than directsalesteams alone. Only 20% of channel partners drive 80% of total channel sales, leaving the majority underperforming. Its the foundation of a productive, long-term partnership.
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