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As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their salesteams and their relationships with their channel partners in the constantly changing world. A closer look at a sales training incentive program. Why is this a trending incentive initiative?
I recently caught up with a sales rep for a Fortune 500 company that has rolled out an overly complex comp plan with a complicated series of multipliers and significant number of SPIFFs (Sales Performance Incentives. DON’T pit your DirectSales and Account Management/Customer Success teams against each other.
Key challenges include: Channel Conflicts: If a distributor sells at a lower price than the directsalesteam, it can create internal competition and damage relationships. Discrepancies between directsalesteams, online platforms, and channel partners can lead to confusion, customer dissatisfaction, and even lost revenue.
For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your directsalesteam.
Adapt a new mindset for sales recognition. One major question mark for sales leaders that stands out for 2021 is how they intend to orchestrate President’s Club incentives. As sales organizations think through creative solutions, they’re focused on the need to creatively recognize and incentivize employees.
Enhancing this readiness and eagerness can also be achieved by supplying technical support materials, assigning an individual account manager specifically for them, and offering various incentives along with rewards. Secondly, allocate a greater investment in materials for channel partners compared to directsales representatives.
Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the directsalesteam. To increase channel sales, it’s vital to keep your product top of mind with your partners. Even for the most channel-centric companies, partner conflict is inevitable.
Programs like GetSmarter’s Sales Management course concentrate on equipping managers with the ability to steer their teams amidst both market and organizational changes, thus ensuring preparedness for any required shifts or adjustments. Applying motivational techniques and incentives for galvanizing their sales force.
Those are all things that channel partners, with their established customer relationships, can provide more effectively than directsalesteams alone. Only 20% of channel partners drive 80% of total channel sales, leaving the majority underperforming. Offer competitive commissions , bonuses, and performance-based rewards.
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