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When to Pivot from an Indirect to Direct Sales Model

SBI Growth

Hiring a direct sales team is expensive. A indirect selling model has plenty of benefits. Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. A fledgling company looking for additional capital to bring on headcount.

Scale 253
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Four Steps to Successfully Bringing Products to Market

SBI Growth

Direct sales team and channel partner communications and training complete. Website, social, digital media, postings to sales and channel portals. To be prepared is half the victory. Launch Readiness includes: Quality assurance and product testing validated. Marketing launch plans (global & local) finalized.

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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

These sales training/enablement incentive programs can be focused internally, (i.e., at a business’ direct sales team) or toward indirect sales channel partners (or both).

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The Key to Accelerating Your Sales Initiative

Force Management

The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team. This includes Lead Gen, Pre-Sales, Sales, Post-Sales, Channel, Marketing, and Product roles.

Lead Gen 113
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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

However, since only a small percentage are truly qualified, the cost to nurture them is high—especially if you are using your direct sales team to do it. The so-called lead that cost $25 to generate inbound will cost more than $2,500 to bring to a sales-accepted state (vs.

Revenue 140
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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

Therefore, having a CRM database that allows sales leads to flip flop between the direct sales team and the inside sales team provides the ideal follow-up using the warm-up artist and the big closers at just the right time!

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Strategies For Mastering Sales Messaging — Feat. Dr. Jim Karrh

Sales Gravy

During his time as a CMO, Jim became frustrated with the sales team's inability to effectively communicate the brand’s core messaging to both their direct sales team and independent distributors.